Motorcycles Sales - Raging Bull Harley Davidson

Job Description

Major Duties and Responsibilities

1)Sales Department Associate

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer the advantages of products over competing brands.
• Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
• Maintain profit margin objective for all motorcycle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
• Maintain floor stock daily to ensure vehicles are clean and polished.

2)Customer Service

• Greet customers immediately in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure customers are properly qualified for needs, wants, and buying ability.
• Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
• Conduct a road test and pre-delivery inspection prior to delivery to the customer.
• Ensure the delivery to the customer is an "EVENT" that endears the customer to the dealership.
• Contact customers to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right."
• Attend training sessions to keep current with sales techniques and department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.
• Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas regularly.
• Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Physical Demands

• The noise level in the work environment is occasionally loud.
• Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
• Spend the majority of the day on your feet.

Working Conditions

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.