MGR- Digital Business Systems Analyst - SalonCentic

L'Oreal USA Inc

  • Clearwater, FL
  • 6 days ago

    Highlights

    You arent just managing tools; you are managing complex digital projects and ensuring that our entire marketing stack-from CRM to Data Platforms-is integrated, documented, and delivering the data integrity required to drive the business forward. This includes overseeing seamless integrations across our Loyalty programs, Social Media platforms, Digital Marketing initiatives, DDX, Qualtrics and Salesforce Marketing Cloud (SFMC).

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    LocationClearwater, FL

    Description

    MGR- Digital Business Systems Analyst - SalonCentic

    Clearwater, United States

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    Own the business, not just the sale. Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

    Skills youll sharpen here

    Business opportunities identification P&L management Sustainable business model design Negotiation Activation excellence Omnichannel experience design

    As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

    How we do business?

    You won't be boxed into a single channel. You'll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

    Expect early ownership and a steep learning curve. You won't sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

    MGR- Digital Business Systems Analyst - SalonCentic

    Clearwater, Florida, United States

    Job Title: Mgr - Digital Business Systems Analyst Function: Digital Analytics Supervisor Title: AVP - Digital Analytics Location: Clearwater, FL

    ABOUT SALONCENTRIC: SalonCentric, a subsidiary of L'Oréal USA, is the premiere distributor of salon professional products in the United States. Through its hundreds of stores, national field sales force and sub-distribution network, SalonCentric promotes the finest professional beauty brands and educates stylists on the latest products and trends.

    JOB SUMMARY: As our Mgr - Digital Business Systems Analyst, you will be the architect of the bridge between SalonCentric's marketing ambitions and our technical infrastructure. This is a liaison role: you will take marketing objectives and turn them into functional IT requirements. You arent just managing tools; you are managing complex digital projects and ensuring that our entire marketing stack-from CRM to Data Platforms-is integrated, documented, and delivering the data integrity required to drive the business forward. Additionally, you will serve as the primary guardian of platform health by actively managing issues, incidents, and ongoing enhancements.

    KEY RESPONSIBILITIES: Digital Marketing Liaison: Act as the primary point of contact between Business Marketing stakeholders and IT. Translate high-level business needs into technical specifications and user stories.

    Project Management of Digital Integrations: Lead the end-to-end project management of all system integrations impacting digital marketing. This includes overseeing seamless integrations across our Loyalty programs, Social Media platforms, Digital Marketing initiatives, DDX, Qualtrics and Salesforce Marketing Cloud (SFMC).

    Platform Maintenance & Incident Tracking: Take ownership of platform health by rigorously keeping track of existing issues, system incidents, and technical enhancements. You will monitor these items closely to ensure they are steadily progressing, properly communicated to stakeholders, and successfully completed.

    Requirements & Documentation: Own the end-to-end documentation of marketing technology processes. This includes business requirement documents (BRD), data mapping, and workflow diagrams to ensure no knowledge is lost between teams.

    System Integration & Data Governance: Ensure that new and existing systems (CDP, CRM, OMS) "talk to each other" effectively. You will apply your understanding of data principles to oversee successful integrations and maintain a "single source of truth" for customer data.

    Brand Advocacy & Prioritization: Represent SalonCentric in cross-divisional meetings and with external partners. You will be the advocate for our brand's needs during "enhancement prioritization" cycles, ensuring our technical roadmap aligns with our commercial goals.

    UAT & Quality Assurance: Lead the testing phase for all new MarTech deployments. Using SQL and data validation techniques, you will ensure that what was built actually meets the business requirement before it goes live.

    EXPERIENCE, COMPETENCIES & REQUIREMENTS: Bachelors degree in Marketing, Business Administration, Computer Science, a related field or relevant experience.

    5 - 8 years of experience in a MarTech or Business Systems role, specifically acting as a liaison between digital marketing and technical IT execution.

    Strong background in digital marketing ecosystems, with practical experience in customer lifecycle management, marketing automation platforms, and data-driven marketing strategies.

    Deep understanding of data principles and system integration, including familiarity with how APIs, CDPs (Customer Data Platforms), and CRM systems exchange data to create a seamless customer experience.

    Proven experience in requirements gathering and documentation, including the ability to translate complex business needs into detailed functional specifications, user stories, and process flow diagrams.

    SQL proficiency is required; you must be adept at writing queries, joining tables, and performing data validation to ensure system integrations are functioning correctly.

    Demonstrated experience in project management and UAT (User Acceptance Testing), with a track record of coordinating system enhancements, managing testing cycles, and ensuring final delivery meets business standards.

    We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

    Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.

    Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

    Reference number: 251829

    Location: Clearwater, United States

    Date posted: 09/25/2026

    Employment type: Full-time Professional field: Digital Marketing Type of contract: Permanent E-Commerce

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    AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

    What our people say

    Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

    Adam, Chief Growth Officer - Luxe, SAPMENA

    What we bring to the table Please note: The exact benefits can vary depending on your country.

    A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

    Your Health & Well-being First

    Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

    Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

    Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

    The Ultimate LOréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

    Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

    Think you'd be a great fit? We'd love to see you apply.

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