Media Sales Associate

Key duties include, but are not limited to:

Sales & Business Development

• Prospect and identify new business opportunities through networking, referrals, social media, research, and outbound outreach.
• Generate and maintain an active pipeline of prospective advertisers and business opportunities.
• Conduct outbound prospecting through phone, email, social media, networking, and in-person outreach.
• Build relationships with local business owners and decision-makers throughout the Capital Region.
• Conduct discovery conversations to understand client goals, challenges, and marketing objectives.
• Assist in the development and presentation of customized advertising and marketing recommendations.
• Participate in new business development initiatives and community networking events.
• Build confidence in presenting ideas and developing relationships with business owners and decision-makers.
• Develop prospecting, sales, and relationship-building skills while working toward individual business development goals.

Account Management & Client Support

• Support Account Executives in managing client relationships and advertising campaigns.
• Assist with preparing proposals, presentations, client communications, and sales materials.
• Serve as a point of contact for designated clients and help ensure a positive customer experience.
• Participate in client meetings, campaign reviews, and strategic discussions.
• Help identify opportunities for account growth, retention, and cross-platform marketing solutions.

Digital Marketing & Campaign Development

• Collaborate with Digital Operations, Creative Services, and Sales teams to develop integrated marketing strategies.
• Gain hands-on exposure to digital advertising products including Connected TV (CTV), OTT, social media advertising, video advertising, search marketing, programmatic display, retargeting, and audience targeting solutions.
• Assist with campaign launches, monitoring, optimization efforts, and performance reporting.
• Learn how digital, streaming, broadcast, and creative solutions work together to drive measurable results for clients.

Analytics & Professional Development

• Review campaign performance metrics and assist in developing recommendations that improve client results.
• Utilize reporting and campaign insights to support client retention and renewal strategies.
• Maintain accurate records within CRM and sales systems.
• Participate in ongoing sales training, digital certification opportunities, and professional development programs.
• Stay informed on industry trends, emerging technologies, and best practices in advertising and media sales.