Media Relations Coordinator

This position will independently manage assigned media engagements, including coordinating and facilitating media interviews, providing guidance to physicians and clinical experts on interview preparation and communication approaches for assigned media opportunities, preparing communications materials, and managing related activities to ensure effective and timely responses to media opportunities. This position will support and execute media relations initiatives by managing assigned media activities, developing communications resources, advising internal stakeholders, and coordinating media engagement efforts that advance NYULHs patient care, research, and education priorities.

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

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Position Summary:
We have an exciting opportunity to join our team as a Media Relations Coordinator.

NYULH is seeking a strategic-minded Media Relations Coordinator to join the Clinical Media Relations Team within the Communications, Marketing, Government and Community Affairs (CMGCA) department. The position will work with media team partners and news media to effectively promote NYULHs exceptional patient care, research, and education. 
Reporting directly to the Director of Clinical Media Relations, this position will create important new resources for our team and improve operations. This position will support and execute media relations initiatives by managing assigned media activities, developing communications resources, advising internal stakeholders, and coordinating media engagement efforts that advance NYULHs patient care, research, and education priorities.
This position will independently manage assigned media engagements, including coordinating and facilitating media interviews, providing guidance to physicians and clinical experts on interview preparation and communication approaches for assigned media opportunities, preparing communications materials, and managing related activities to ensure effective and timely responses to media opportunities.
This role will develop and execute assigned media pitching opportunities and support patient story development in partnership with clinical departments and media relations leadership.
While based on the clinical media relations team, this position will also support needs from other media relations teams, as assigned, including those focused on research, ambulatory and local hospitals, and institutional matters. This role will be based in Manhattan, but could require occasional travel to locations across the region to support media events.

Job Responsibilities:

Strategic and Supportive Duties: 

• Support media relations activities for assigned clinical departments, including coordination of communications, web updates, and stakeholder communications related to external reputation efforts.
• Work with media team members to ensure search terms for various media monitoring tools, such as Muck Rack, are up to date. 
• Develop and update various assets that can assist with media coverage of NYU Langone, such as an experts directory, media kits and b-roll and photo libraries. 
• Develop and maintain curated media distribution lists to support media outreach and pitching efforts 
• Independently coordinate and manage assigned reactive media inquiries and media engagements, including preparation of clinical experts and coordination of onsite media activities. 
• Coordinate and support with press conferences, reporter meet and greets, media roundtables, and other CMGCA events as needed. 
• Assist with the daily media report and various coverage reports on key stories, folding in broadcast, social, etc. 
• Support the media teams vodcast promotion. 
• Develop briefing documents, talking points, presentations, and other communications materials to support media engagements and ensure consistent messaging.
• Document key discussion points, action items, and communications priorities from team and stakeholder meetings.
• Collaborate with colleagues in CMGCA, including enterprise communications, social media, brand experience, and other team members to maximize and optimize media relations opportunities. 
• Execute assigned components of NYULHs media relations strategy and recommend opportunities to strengthen media engagement efforts. 
• Preparation of media reports, NewsHubs, tracking, and other  tasks as needed for the clinical media relations team. 
• Create and maintain an editorial calendar for all media relations content. 
• Develop stories and other materials, including press releases, media pitches, fact sheets, and other materials as needed for news media and to post to NYULHs news site. 
• Build and maintain relationships with assigned media contacts and serve as a point of contact for media inquiries related to assigned areas. 
• Ensure quick, accurate responses to media inquiriesserving as a suitable spokesperson and subject matter advisor if called upon. 
• Obtain and maintain patient cosent forms on media relations hub.

Operational Excellence 

• Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work. 
• Champion NYULHs strong continuous improvement culture, demonstrating a willingness to test and learn. 
• Ensure seamless communication alignment within a complex, highly matrixed organization encompassing multiple campuses and geographic regions. 
• Stay up to date on all developments across assigned clinical departments. 
• Work respectfully and effectively with patients and their families to obtain proper consent forms as appropriate and ensure they are respected and supported in any media efforts. 

 

Minimum Qualifications:

• Minimum of 3+ years of public and media relations experience
• Excellent writer, editor, and verbal communicator 
• Good understanding of media relations and the media landscape in the US 
• Comfortable with digital content channels, including but not limited to social media 
• Strong PPT or Keynote user; good working knowledge of online collaboration tools 
• Ability to make decisions quickly within high pressure situations and react quickly and appropriately to unexpected media coverage 
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally 
• Bachelor's degree in Communications, Public Relations, or related field (e.g., Journalism or Marketing), or an equivalent combination of education and experience.

Preferred Qualifications:

• Demonstrate a strong, innate sense of which stories will resonate with the public and earned media and how to effectively frame them to ensure the best coverage. 
• Manage multiple tasks at once, effectively prioritizing, making sound recommendations, and escalating as appropriate. 
• New York-specific media relations experience 
• Working knowledge of promoting clinical programs 
• Experience executing public and media relations programs, both proactive and reactive 
• Experience with building and managing press and media relationships 
• Experience with database building 
• Bilingualism is an asset (Spanish/English)

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

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NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $58,500.00 - $86,814.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

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