The mission of the Media Planning Supervisor is to drive strong local business results by planning, analyzing, and activating regional media and Grand Opening media that is clear, efficient, and easy for the field to execute. Will be involved with media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role turns national strategy and local insights into high-impact media plans that build awareness, open strong, and sustain traffic.
The Media Planning Supervisor is to lead the creation of comprehensive, multi-channel media plans in conjunction with agency partners (including digital, social, search, video, audio, OOH and print) to develop goals, strategies and media KPIs tailored to specific local markets and grand opening objectives. Serve as a primary point of contact and coach for franchise owners, guiding them on best practices, local marketing execution, and adherence to brand guidelines. Collaborates internally to build consistent monitoring tools to measure media’s impact on incremental sales and traffic.
The Media Planning Supervisor reports to the Associate Media Director and works closely with Brand, Operations, Finance, Team Leaders (franchisees), and media agency partners. This role owns regional media planning, Grand Opening media strategy, local budget oversight, performance analysis, and clear communication to internal teams and the field.
Must be able to work onsite in Georgetown, TX a minimum of 3 days per week.
Key Criteria/Requirements:
- 6+ years in media planning with deep experience in local/regional media at an agency or brand side
- Proven experience planning and executing Grand Opening media
- Strong agency leadership
- Strong understanding of local channels (paid social, search, OOH, audio, local video, direct mail
- Advanced ability to analyze performance and optimize plans
- Experience influencing franchisees, operators, and cross-functional leaders
- Budget management overseeing media budgets, billing and communicating internally with finance teams
- Strong analytical skills, excellent written and verbal communication, project management capabilities, and a proactive approach to problem-solving
- Understanding of media attribution models (e.g., media mix models, incremental lift) to measure asset performance
- Bachelor’s degree required
Self-Leadership
- Organized, proactive, and detail oriented
- Calm under pressure and able to manage many moving pieces
- Takes ownership and delivers work on time with minimal follow-up
- Highly organized with strong follow-through
- Comfortable making decisions with imperfect data
- Owns results and learns quickly from outcomes
Cross-Functional Leadership
- Clear communicator with strong collaboration skills
- Builds trust with Creative, Media, Operations, and Field Teams
- Able to influence Team Leaders through insight, logic, and trust
- Knows when to escalate issues and when to solve independently
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting!
At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member!
If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.