About the role
The Media Buyeris responsible fordevelopment, negotiation, implementation,trackingand optimization oftraditionalmedia campaigns that may include broadcast,radio,print,andOOH.
Media Buyeris responsible formaking digital media recommendations (display,video, CTV, streaming audio) and craftingomni channel strategies.
With assigned clients from A to Z, the Media Buyer will handle analysis, strategy, planning, execution, budget management, billing, optimization, and results.
What you'll do
- Local media research, planning and buying across various markets nationally
- Effectively and judiciously develop andmaintainan optimalmedia mix for our valued clients
- Maintain cooperative cross-functional relations across all agency departments
- Cultivate strong working relationships with media representatives
- Effectively communicate media rationale internally and direct to clients
- Analyze performance reporting and adjust based on findings
- Develop quarterly post buy analysis reporting, securing associated make-goods
- Mentor junior media staff
Qualifications
- Bachelor’s Degreein related field
- 3-5 years of media planning and/or buying experience in a fast-paced agency/client environment
- Automotive or Home Services experience a plus,but not
Skills & Experience:
- Microsoft Office proficient (specifically Excel and PowerPoint)
- Familiarity with Strata, SQAD, and other media tools
- Strong organization skills with great attention to detail
- A solid work ethic with the self-motivation needed to exceed expectations
- Technologically savvy,remainingon top of the latest trends
- Great willingness to learn and take direction
- Ability to function effectively under tight deadlines