Advertising Agencies, Advertising Placement, Analysis Skills, Billing, Campaigns, Computer Music and Audio, Customer Relations, Customer Support/Service, Detail Oriented, Digital Media, Digital Video, Entertainment and Media, Establish Priorities, Google Search Engine, Interpersonal Skills, Leadership, Management Strategy, Marketing, Mathematics, Media Buying and Planning, Media Campaigns, Microsoft Office, Negotiation Skills, New Media, Online Media, Organizational Skills, Performing Arts, Presentation/Verbal Skills, Sales Management, Search Engine Marketing (SEM), Strategic Planning, Team Lead/Manager, Team Player, Theater, Writing Skills
LOCATION
New York, NY
POSTED
28 days ago
Serino Coyne LLC, is a dynamic mid-sized full-service Advertising and Marketing Agency, specializing in theatre and entertainment-related accounts.
We are seeking MEDIA DIRECTOR to serve as account and team lead within the media department, overseeing digital media campaign management and strategy across paid search, paid social, display, digital audio, and digital video for a variety of entertainment-based accounts. Work will span across strategy, planning, client service, negotiating, buying, tracking, reporting, optimizing, and billing. Leading client communications with the Account Management team. Managing media planners/buyers/assistants.
This is a full-time, regular, benefits-eligible position.
JOB RESPONSIBILITIES (include but are not limited to the following):
Strategize, create, and lead, and oversee innovative and impactful digital media plans
Ensure campaigns are continuously optimized and running efficiently
Provide insights and optimizations for weekly or biweekly client reports
Provide overall digital expertise for the agency as a whole. Act as though leader for client initiatives.
Serve as key member of the new business team.
Work with Insights team on revamping agency reporting structure.
Manage paid search campaigns through Google Ads with help of assistant planners
Devise paid social strategy and implement in partnership with social teams and assistant planners
Communicate with clients in an effective manner via email and in person. Effectively serve as media/client lead to select client list
Present media plans, digital media reports, and any industry information to clients and account teams
Liaise and build relationships with current and new media outlets and ensure the agency has competitive rates and ad placements
Provide internal teams with new and innovative online media opportunities on an ongoing basis
Represent agency in a professional manner to all external media partners and clients
Ensure accurate client billing and vendor payments
Functional knowledge of the online trafficking process through CM360
Functional knowledge of all online and offline media forms.
Work with the entirety of the media and account teams to ensure steady workflow and deliverables
JOB REQUIREMENTS:
6+ years of experience in a relevant field, with a bachelor's degree or higher
Expertise in GA4, Google Ads, Meta Ads - additional paid social platforms a plus
Expertise in all Microsoft Office applications
Strong analytical and mathematical skills
Ability to find and tell stories from paid media results
Strong presentation skills – ability to engage and present effectively in a client room
Strong interpersonal skills; able to build positive working relationships with clients, colleagues and vendors.
Ability to lead client relationships
Experience managing 1-2 junior-level employees
Excellent written/verbal communication
Detail-oriented with strong organizational skills
Ability to prioritize and be nimble
Ability to thrive in a fast-paced workplace
Interest in performing arts and live entertainment a plus
Serino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.