Media Director - Digital focus

Serino Coyne

New York, NY

JOB DETAILS
SALARY
$100,000–$115,000 Per Year
SKILLS
Advertising Agencies, Analysis Skills, Billing, Campaigns, Computer Music and Audio, Customer Relations, Customer Support/Service, Digital Media, Digital Video, Entertainment and Media, Establish Priorities, Google Search Engine, Interpersonal Skills, Leadership, Management Strategy, Marketing, Mathematics, Media Buying and Planning, Media Campaigns, Microsoft Office, New Media, Online Media, Organizational Skills, Performing Arts, Presentation/Verbal Skills, Sales Management, Search Engine Marketing (SEM), Team Lead/Manager, Team Player, Theater
LOCATION
New York, NY
POSTED
Today

Serino Coyne LLC is a dynamic mid-sized full-service Advertising and Marketing Agency, specializing in theatre and entertainment-related accounts.We are seeking MEDIA DIRECTOR to serve as account and team lead within the media department, overseeing digital media campaign management and strategy across paid search, paid social, display, digital audio, and digital video for a variety of entertainment-based accounts. Work will span across strategy, planning, client service, negotiating, buying, tracking, reporting, optimizing, and billing. Leading client communications with the Account Management team. Managing media planners/buyers/assistants.This is a full-time, regular, benefits-eligible position.JOB RESPONSIBILITIESStrategize, create, and lead, and oversee innovative and impactful digital media plansEnsure campaigns are continuously optimized and running efficientlyProvide insights and optimizations for weekly or biweekly client reportsProvide overall digital expertise for the agency as a whole. Act as though leader for client initiatives.Serve as key member of the new business team.Work with Insights team on revamping agency reporting structure.Manage paid search campaigns through Google Ads with help of assistant plannersDevise paid social strategy and implement in partnership with social teams and assistant plannersCommunicate with clients in an effective manner via email and in person. Effectively serve as media/client lead to select client listPresent media plans, digital media reports, and any industry information to clients and account teamsLiaise and build relationships with current and new media outlets and ensure the agency has competitive rates and ad placementsProvide internal teams with new and innovative online media opportunities on an ongoing basisRepresent agency in a professional manner to all external media partners and clientsEnsure accurate client billing and vendor paymentsFunctional knowledge of the online trafficking process through CM360Functional knowledge of all online and offline media forms.Work with the entirety of the media and account teams to ensure steady workflow and deliverablesJOB REQUIREMENTS6+ years of experience in a relevant field, with a bachelor's degree or higherExpertise in GA4, Google Ads, Meta Ads - additional paid social platforms a plusExpertise in all Microsoft Office applicationsStrong analytical and mathematical skillsAbility to find and tell stories from paid media resultsStrong presentation skills – ability to engage and present effectively in a client roomStrong interpersonal skills; able to build positive working relationships with clients, colleagues and vendors.Ability to lead client relationshipsExperience managing 1-2 junior-level employeesDetail-oriented with strong organizational skillsAbility to prioritize and be nimbleAbility to thrive in a fast-paced workplaceInterest in performing arts and live entertainment a plusSerino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.$100,000 - $115,000 USD#J-18808-Ljbffr

About the Company

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Serino Coyne