Media Creative Strategy

: IMC one31 GMM25

• Brand, Business Objective, Insight
• Creative Strategic Direction / / Asset GMM (TV / KOLs / / Digital / Social / On-ground / PR)
• Develop Brand Narrative / Campaign Big Idea / Messaging House / Creative Concept Storyline
• Proposal / Deck Develop Strategy Strategic Planner
• Media, Production Client Service Idea execute align
• Present

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• Consumer Insight, Social Trend, Platform Behavior (TikTok / IG / FB / YouTube)
• Concept / Narrative / Campaign
• logic
• Keynote/Powerpoint /Canva deck professional
• Storytelling copy Graphic bonus ()