Media and Retail Media Planning Professional

Job Description

Job Title: Media and Retail Media Network Professional

Location: Corporate

Department: Marketing

Job Summary: The Media and Retail Media Network Professional supports the planning, execution, stewardship, and continuous improvement of Wawa's paid media activity while providing planning and execution support for Wawa's retail media network Goose Media Network (GMN). Reporting to the Media Manager, this role helps maintain streamlined business operations across Paid Media and GMN, with primary emphasis on integrated media planning, activation, performance management, and financial stewardship.

Principal Duties

• Media Planning

• Coordinate with agency partners to collect assets, approvals, trafficking materials, and campaign deliverables.

• Support campaign setup and execution across traditional, digital, social, sponsorship, and emerging media channels.

• Maintain media planning documents, trackers, and campaign status reports.

• Monitor campaign performance, pacing, spend, impressions, and KPI delivery; partner with agency teams to identify risks and resolve delivery gaps.

• Partner with Creative, Social, Sponsorship, Digital, Loyalty, Merchandising, and other cross-functional teams to align media requirements, assets, timing, and brand standards.

• Assist with management of media campaign timelines, calendars, and project plans.

• Manage media budgets, billing, reconciliation, and campaign stewardship to support accurate financial tracking and full delivery of approved investments.

• Help prepare campaign performance reports, dashboards, and recaps.

• Retail Media Network- Goose Media Network

• Collaborate with our media network partners to drive campaign definition, develop and approve media briefs, and key performance indicators and campaign recommendations .

• Present to the advertising clients along with the agency partner to get plan approval and spend support.

• Help build strategic recommendations based on a deep understanding of the suppliers' business goals and marketing objectives.

• Collaborate with partners to set operational standards and ensure partner work and performance meet or exceed these standards.

• Stay on top of communications, timelines and dependencies between agency and internal stakeholders ensuring we launch on time.

• Monitor daily, weekly and monthly campaign performance and spend to ensure accurate impression and KPI delivery and partner team on resolution to fill any necessary gaps.

• Collaborate with vendor and agency team on content development, maintaining Wawa's brand standards.

• Help coordinate communication between Merchandising, Marketing, Digital, Loyalty, and external partners.

• Manage campaign budgets and billing as part of campaign stewardship, ensure accurate and full delivery of client budgets.

• Maintain sales materials, marketing collateral, and partner documentation.

• Coordinate with agency partners to collect assets, approvals,

Essential Functions: Financial Live Update - Period

• Self-motivated, highly detail-oriented, self-starter, independent worker with critical thinking skills
• Process focused, desire for continuous improvement
• A learning mindset, combined with strategic thinking
• Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously where priorities can change quickly
• Ability to communicate effectively at all levels, build relationships and lead cross-functional teams
• Team player with a positive attitude
• Excellent written, oral, and formal communication skills

Basic Qualifications:

• 3-5+ years of experience in a digital planning/buying role, with a focus on retail and/or CPG
• Understanding of digital media, marketing tactics, and operational process
• Experience working with media agencies, publishers, platforms, and other external partners.
• An understanding of the retail business, and CPG is a plus
• Platform experience across ad serving (DCM, GAM, Criteo, Citrus Ad), DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest) technologies a plus
• Experience managing cross-functional projects, timelines, budgets, deliverables, and stakeholder communications.
• Proficient user of Microsoft Office suite, especially Excel and Power Point
• Experience working cross-functionally within an organization
• Well-rounded understanding of media planning and buying
• Knowledge of digital marketing campaign tools & analytics platforms ex. Adobe Analytics, Google Ads, Facebook
• Media billing and reconciliation experience preferred

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.