Marketing Strategy & Operations Lead

About the companyAbout CleoAt Cleo, were not just building another fintech app. Were embarking on a mission to fundamentally change humanitys relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. Thats the future were creating.Cleo is a rare success story: a profitable, fast-growing unicorn with over $380 million in ARR and growing over 2x year-over-year. This isnt just a job; its a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.If you're driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo's success as we scale, while growing alongside a company that's scaling fast, this might be your perfect fit.Follow us on LinkedIn to keep up to date with new product features and insights from the team.About the roleIf you're an experienced, ambitious marketer who is ready to implement operational improvements and develop strategies, while building the most culturally relevant brand within Artificial Intelligence, this role is for you.The Cleo marketing team is growing quickly and the need for brand strategy with marketing operations at scale is important for continued brand acceleration. As a brand moving at the speed of A.I., we believe Cleo is ready for truly integrated marketing campaigns, full funnel internal creative studio, improved brand performance, and smoother planning of larger company initiatives. We're looking for a proactive, strategic, highly-motivated operator with strong project management skills. This role will report to the Director of Brand Strategy & Operations and be a critical part of a newly created centralised organization reporting to the SVP, Marketing. And while the role is fully remote, the ideal candidate is located in the eastern time zone, since our team (and company) has many employees in London.Key ResponsibilitiesOwn end-to-end delivery of large, high-impact projects (ie. GTM launches, regulatory implementations, major product rollouts)Manage complex cross-functional workstreams by centrally owning communications and timelines, launching high quality creative on-time, and raising creative standards and outputs across teams to increase brand consistencyEstablish and streamline marketing operations processes and approval workflows to increase efficiency and improve ways of workingOptimize and oversee marketing operations tools to streamline campaign executionPartner closely with marketing leadership on marketing planning cycles by translating business objectives into actionable marketing roadmaps, setting KPIs, and optimizing resource and budget allocation across channels to drive growthCollaborate with leadership on ambiguous, high-impact special projects such as pilot marketing initiatives, identifying brand growth opportunities, and developing structured, data-driven business casesScale the brand measurement learning agenda and experimentation framework, including reporting dashboardsDevelop and maintain brand governance frameworks, including brand guidelines, messaging architectures, and visual identity standardsWhat We're Looking For5+ years of experience within marketing operations, brand, and creativityExperience designing and implementing complex brand marketing processes and workflows with relevant toolsStrong project management skills with experience leading cross-functional projectsProven ability to navigate ambiguity and solve problems in a structured wayDeep understanding of how brand drives business outcomesWhat do you get for all your hard work?A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT VenturesA clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best workWork where you work best. We're a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.Other benefitsCompany-wide performance reviews every 6 months Generous pay increases for high-performing team membersEquity top-ups for team members getting promoted15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)1 extra day a year to be used for learning and 1 extra day for volunteering401k matchingMedical Insurance, Dental and Vision careGenerous Parental Leave1 month paid sabbatical after 4 years at CleoRegular socials and activities, online and in-personWell pay for your OpenAI subscriptionOnline mental health support via SpillAnd many more!And many more!We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.If there's anything we can do to accommodate your specific situation, please let us know.Compensation rangeUnited States: $170,000 - $205,000 gross annuallyOther locations: Compensation will be discussed during the interview processFinal compensation will be determined based on the candidates qualifications, skills, and previous experienceBy submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AIs Candidate Privacy Notice