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Marketing Specialist

Metasys Technologies

Westminster, CO

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JOB DETAILS
SALARY
$36.49–$54.74 Per Hour
SKILLS
A/B Testing, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Advertising, Analysis Skills, Asset Management, Calendar Management, Campaigns, Cloud Computing, Communication Skills, Conferences, Content Development, Continuous Improvement, Cross-Functional, Demand Generation, Email Campaign, Event Management, Google Analytics, LinkedIn, Logistics, Marketing, Marketing Campaign, Marketing Communications, Metrics, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Performance Management, Performance Metrics, Presentation/Verbal Skills, Printing, Project/Program Management, Return on Investment (ROI), Salesforce.com, Social Media, Social Media Marketing, Software Design, Time Management, Trade Shows, Website Conversion, Writing Skills
LOCATION
Westminster, CO
POSTED
6 days ago

Job Title: Marketing Specialist
Job Location: Westminster, CO
Job Duration: 5 Months


Job Description:
Job Summary
We are seeking a results-driven Marketing Specialist to support demand generation and marketing initiatives. The role focuses on planning, executing, and optimizing integrated marketing campaigns across digital channels while supporting events, social media, and marketing communications.
The ideal candidate is analytical, creative, highly organized, and capable of managing multiple projects in a fast-paced environment.

Key Responsibilities
Demand Generation & Campaign Management

  • Execute integrated demand generation campaigns to drive:
    • Lead acquisition
    • Lead nurturing
    • Lead conversion
  • Launch, monitor, and optimize campaigns across paid channels, including:
    • LinkedIn Campaign Manager
    • Demand base
    • Google Ads
    • Other paid media platforms
  • Continuously improve campaign performance through:
    • A/B testing
    • Audience segmentation
    • Performance analysis
Content Development & Marketing Communications
  • Create and manage marketing assets, including:
    • Social media posts
    • Digital advertisements
    • Email campaigns
    • Landing pages
    • Presentations
    • Print and digital marketing materials
  • Develop marketing communications based on approved content and brand guidelines.
Performance Tracking & Reporting
  • Monitor campaign effectiveness and key performance indicators (KPIs), including:
    • Leads generated
    • Conversion rates
    • Engagement metrics
    • Return on Investment (ROI)
    • Pipeline contribution
  • Prepare and present campaign performance reports and recommendations.
Project & Calendar Management
  • Manage marketing calendars and schedules.
  • Coordinate campaign execution across multiple channels and stakeholders.
  • Ensure timely delivery of marketing initiatives and projects.
Event Coordination
  • Coordinate logistics for:
    • Trade shows
    • Conferences
    • Corporate events
    • Meetings
  • Manage event-related activities, including:
    • Shipping
    • Printing materials
    • Promotional giveaways
    • Presentations and event support

Required Qualifications
  • Bachelor's degree in Marketing or a related field.
  • 2 5 years of experience in:
    • Digital Marketing
    • Demand Generation
    • Integrated Marketing
  • Hands-on experience with:
    • Demand base
    • LinkedIn Campaign Manager
    • Google Analytics
    • Google Ads
    • Salesforce Marketing Cloud
  • Strong project management skills with the ability to:
    • Manage multiple priorities simultaneously
    • Work cross-functionally
    • Meet tight deadlines

Preferred Qualifications
  • Excellent verbal and written communication skills.
  • Experience writing marketing and advertising copy.
  • Experience with design software, including:
    • Adobe Photoshop
    • Adobe InDesign
    • Adobe Illustrator

Technical Skills
Must Have
  • Demand base
  • LinkedIn Campaign Manager
  • Google Analytics
  • Google Ads
  • Salesforce Marketing Cloud
  • Campaign Performance Analysis
  • A/B Testing
  • Audience Segmentation
  • Project Management
  • Marketing Communications
Metasys Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability status.

About the Company

M

Metasys Technologies

With over 15 years of experience, Metasys Technologies (MTI) provides consultants with rewarding career opportunities in a multitude of organizations.

Rated by The Atlanta Business Chronicle as one of the best places to work, MTI provides our consultants with opportunities for growth and recognition. MTI has a nationwide network of clients including Fortune 50 companies and numerous medium to small sized businesses.

We offer opportunities in I.T. Professional Services, Finance & Accounting, and Business Professional Services.

Our tools and consultant care program help you with the interview process and provide you with continuous guidance and insight.

If you are a candidate looking for career growth or change, we can help you find a career that matches your aspirations.

COMPANY SIZE
100 to 499 employees
INDUSTRY
Computer/IT Services
FOUNDED
2000
WEBSITE
http://metasysinc.com/