Marketing Specialist

Location: Riverwoods, IL
Duration: 18 Months

Responsibilities:

• Develop compelling copy for demand generation and advertising campaigns.
• Craft high-impact content for digital ads, landing pages, email campaigns, and other marketing assets.
• Write newsletter articles, blog posts, and product-focused stories based on input from subject matter experts (SMEs).
• Conduct SME interviews to uncover insights and compelling storylines.
• Translate technical, product, or tax/accounting concepts into approachable, engaging content.
• Maintain and manage the content marketing editorial calendar.
• Assist in coordinating marketing materials, collateral updates, and campaign assets.
• Execute email marketing campaigns that support lifecycle, retention, and upsell initiatives.
• Collaborate cross-functionally with product marketing, product management, demand generation, content marketing, and customer success teams.
• Track performance metrics for select content and email campaigns.

Requirements:

• Exceptional writing skills with a strong portfolio demonstrating high impact content and storytelling ability.
• Journalistic mindset with the ability to extract insights and craft engaging narratives from SME conversations.
• Understanding of marketing concepts, customer lifecycle, and content strategy.
• Ability to manage multiple deadlines with strong attention to detail.
• Clear, proactive communicator across verbal and written channels.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel).

Preferred Skills:

• Familiarity with basic HTML.
• Experience with marketing automation and CMS tools (Pardot and Sitecore preferred, but training available).