Marketing Specialist

New Product Marketing - Marketing SpecialistJob OverviewThe Marketing Specialist is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns, support marketing programs, as well as to maintain marketing content via print and digital media. Also responsible for supporting new product launches and product management.Responsibilities for Marketing Specialist

Develop, implement, and track marketing programs such as trade shows, social media, promotional tools and digital campaignsCollaborate with other internal teams (e.g. product and sales) to develop and monitor marketing initiatives, supporting SMC's broad line of components for industrial automationAnalyze and report on the performance and efficiency of campaignsConduct market research, voice-of-customer research and analyze trends to support new sales and/or product development opportunitiesDevelop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are metWrite, proofread, and edit product content across different mediums and communication channelsVarious marketing tasks to support product management, product promotions, industry events and digital marketing.

Qualifications for Marketing Specialist

Bachelor's degree in business administration, marketing, communications, or a related field1-3 years of experience in marketing or related work experience. Experience in manufacturing is preferred but not required.Knowledge of various marketing and analytics tools including CRM systems, content management systems, graphics software, and Excel.Excellent analytical skills and a knack for data analysisStrong written and verbal communication skillsSkilled in writing and editing content with an attention to detailStrong prioritization, organization, and project management skillsAbility to travel as necessary

For internal use only: Market001