Marketing Specialist

Marketing Project Execution

·         Delivers assigned marketing initiatives on time, aligned to business unit priorities, project calendars, and required cross-functional inputs.

·         Creates visibility to project status, risks, action items, and decisions so teams can resolve barriers and maintain momentum.

·         Partners with internal teams and external agencies to ensure marketing deliverables meet approved business objectives and timing.

Product and Portfolio Readiness

·         Ensures new styles, costing packets, PLM inputs, and product setup milestones are accurate, complete, and ready for downstream execution.

·        Creates line planning and product development readiness by maintaining organized information, coordinating shared Merchandising inputs, and escalating design-related issues to the appropriate cross-functional owner for timely resolution.

·         Contributes to product portfolio recommendations that support volume, profit, share, and retailer margin objectives.

Creative, Digital and Retailer Content Execution

·         Translates packaging, display, promotional, eCommerce, and retailer needs into clear creative requests and approved deliverables.

·         Maintains alignment between product launches, digital content needs, retailer requirements, and consumer-facing brand information.

·        Supports effective influencer campaign execution by coordinating content needs, timelines, approvals, and partner inputs that help campaigns launch accurately and on time.

·        Improves owned digital readiness by supporting VF.com content management, ensuring product, brand, and promotional information remains accurate, current, and aligned with business priorities.

·         Completes approval processes with accuracy and urgency to support in-market readiness and execution quality.

Business Analytics and Recommendations

·         Provides accurate weekly and monthly reporting that enables leadership to understand performance, risks, opportunities, and required actions.

·        Builds analytical capability by organizing sales trends, inventory signals, pricing inputs, and promotional performance information to support manager-led analysis and recommendations over time.

·         Communicates insights and action plans clearly to support business unit goals and strategic priorities.

Commercial Communication and Sell-In Support

·         Develops clear presentations and materials, in conjunction with cross-functional partners, that support internal alignment, customer sell-in, new product introductions, and planogram recommendations.

·         Represents product and brand information accurately in meetings, broadcasts, and consumer-facing communications as directed by the Company.

·         Builds credibility with cross-functional partners by communicating priorities, decisions, and updates in a timely and professional manner.

Budget, Forecast and Inventory Support

·         Supports budget management by tracking packaging and display investments, validating invoices, and elevating variances or risks.

·         Uses retail sales trends and inventory information to recommend forecast or inventory actions that improve service, sales readiness, and financial outcomes.

·         Collaborates with manager, director, planning, forecasting, and finance partners to keep spending and inventory decisions aligned to business priorities.

Process Excellence:

Simplifies work, follows through on defined processes, identifies opportunities to improve efficiency, and helps teams execute work with discipline and consistency.

Customer Focus:

Understands the needs of internal teams, retail partners, and consumers, and uses that insight to improve marketing execution, product readiness, and service to stakeholders.

Action Oriented and Drives for Results:

Prioritizes effectively, takes initiative, follows through on commitments, and consistently pushes work forward to meet project, launch, and business goals.

Decision Making and Problem Solving:

Uses facts, analysis, sound judgment, and timely escalation to identify risks, solve issues, and recommend practical business solutions.

Functional and Technical Learning:

Builds and applies marketing, product, analytical, and systems knowledge to support stronger recommendations and more effective execution.