Marketing Specialist - Modesto, CA

Job Summary:

The Marketing Specialist is responsible for the planning, development and execution of Marketing programs that support the Company's marketing strategy. This role coordinates and supports consumer promotions, including proprietary programs, vendor-sponsored programs and incremental vendor selling events. In addition, the Marketing Specialist coordinates vendor and banner sales contests, oversees on-premise (store) event requirements for events for all banners and assists the Marketing team in all program execution. This role ensures marketing is accurate, on strategy and on time. The Specialist is actively involved in the marketing process from planning to execution including the development of objectives/goals, idea generation, marketing program structure, and program implementation.

Responsibilities:

• Responsible for local area marketing initiatives (e.g. local sponsorships, local competitive moves, new store openings/ remodels)
• Coordinate and execute a wide variety of marketing campaigns, events and company programs
• Coordinate the production & implementation of marketing communications
• Tracking marketing program/event budget, expenses and results.
• Frequent communication across the TSMC organization, often to store level.
• Completion and reconciliation of marketing purchase orders, ensuring accuracy
• Develop presentations, written communication and other marketing materials.
• Coordinate and communicate with department and cross-functional team members to execute assignments and work requests
• Work collaboratively with agency partners in the planning and execution of cross-channel marketing.