Advertising, Brand Marketing (Branding), Brand Messaging, Business Administration, Business Journalism, Campaigns, Childcare, Communication Skills, Content Development, Healthcare, High School Diploma, Interpersonal Skills, Journalism, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Media Campaigns, Microsoft Office, Multitasking, Operational Communications, Operational Support, Organizational Skills, Performance Metrics, Problem Solving Skills, Project/Program Management, Promotional Programs, Public/Media/Press/Analyst Relations, Reporting Dashboards, Retirement Plan, Strategic Planning, Team Player, Tuition Reimbursement
The Marketing Specialist is responsible for supporting Augusta Health’s growth-focused marketing initiatives through campaign development, paid media coordination, service line marketing support, and strategic marketing execution. This role supports measurable patient acquisition, engagement, and organizational growth objectives.
Education and Experience Requirements:
- High School Diploma required.
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or related field preferred.
- Professional certifications related to marketing, communications, public relations, digital strategy, or project management preferred.
- Minimum of three years of experience in communications, marketing, journalism, public relations, or related field required.
- Healthcare system experience preferred.
Competencies, Knowledge, Skills and Abilities:
- Strong communication and organizational skills.
- Ability to manage multiple priorities.
- Strategic thinking and problem-solving abilities.
- Strong collaboration and interpersonal skills.
- Experience working in fast-paced environments.
- Proficiency in Microsoft Office Suite and communication technologies.
- Ability to maintain confidentiality and professionalism.
Essential Job Duties:
- Develops and supports strategic marketing campaigns aligned with organizational growth priorities.
- Supports paid media coordination and campaign execution across multiple channels.
- Partners with service lines and operational leaders to support growth initiatives.
- Develops marketing plans, tactics, and campaign recommendations.
- Coordinates with Marketing Operations, Communications and Digital teams to implement campaign strategies.
- Monitors marketing KPIs, dashboards, and campaign performance metrics.
- Supports patient acquisition and engagement initiatives.
- Ensures consistency of messaging and brand alignment across marketing materials.
- Assists with content development for advertising, digital, print, and promotional campaigns.
- Supports strategic marketing planning and organizational growth efforts.
Some benefits of working at Augusta Health include:
- Generous paid time off to promote work life balance
- Competitive Pay
- Retirement Plan
- Medical, Dental, and Vision Benefits
- Free onsite parking
- Tuition reimbursement
- Onsite childcare
Company Information:
Augusta Health is a mission-driven, independent, nonprofit, community health system located in Fishersville Virginia in Virginia’s scenic Shenandoah Valley. Augusta Health offers a full continuum of inpatient and outpatient services which includes Augusta Medical Center a 255 bed inpatient facility and Augusta Medical Group which is comprised of 40 practice locations and four urgent care locations.
Equal Opportunity:
Augusta Health recruits, hires and promotes qualified candidates for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran or military discharge status, and family medical or genetic information.