Marketing Specialist, Hospitality

Monitor relevant performance indicators for assigned initiatives, which may include revenue, bookings, room nights, rounds, covers, ticket sales, paid media performance, earned media results, web traffic, email engagement, social media engagement, and campaign-attributed demand. Support food and beverage, golf, wellness, retail, and event marketing through campaign coordination, content planning, promotional materials, email and newsletter support, web updates, and other approved marketing activities.

Marketing Specialist, Hospitality

Work Mode: Onsite

Location: Onsite, four days per week – Kohler, WI

Opportunity

The Marketing Specialist supports the planning, coordination, execution, and reporting of marketing initiatives across key areas of Kohler Hospitality. The role assists with integrated marketing campaigns supporting resort lodging, food and beverage, golf, wellness, retail, events, and other hospitality experiences within Destination Kohler.

Working under the direction of Hospitality Marketing leadership, this position helps translate marketing plans and business priorities into organized, effective, and timely campaign execution. Responsibilities include coordinating marketing projects, maintaining calendars and timelines, developing project briefs, supporting content and asset needs, assisting with reporting and budget tracking, and collaborating with internal teams and external partners.

This role works closely with marketing, sales, revenue management, lodging, food and beverage, golf, public relations, creative, events, and operations teams. The position may also coordinate project details and deliverables with external agencies, media partners, influencers, vendors, and strategic partners.

Specific Responsibilities

Marketing Planning & Business Support

• Support the development and execution of marketing plans for assigned hospitality businesses and resort experiences, which may include lodging, food and beverage, golf, wellness, retail, events, and other resort initiatives.
• Assist with translating approved business and marketing priorities into campaign calendars, project plans, channel activities, timelines, and deliverables.
• Maintain annual and seasonal marketing calendars in coordination with Hospitality Marketing leadership and cross-functional partners.
• Gather information from business and operational partners to help define marketing needs, campaign requirements, audiences, offers, and timing.
• Support consistent application of Destination Kohler positioning, messaging, and brand standards across assigned marketing initiatives.
• Contribute ideas and recommendations that support brand awareness, guest engagement, demand generation, and revenue goals.
• Help ensure marketing activities appropriately support the guest journey, from awareness and consideration through booking, visitation, and post-visit engagement.
  

Campaign Planning, Coordination, and Execution

• Support the execution of integrated marketing campaigns across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels.
• Coordinate campaign timelines, creative briefs, Workfront requests, asset requirements, reviews, approvals, media deadlines, and launch dates.
• Prepare and maintain project plans, status documents, campaign calendars, and other materials needed to keep initiatives organized and on schedule.
• Coordinate with creative, digital, content, public relations, social media, revenue management, reservations, operations, and sales teams to support accurate and timely campaign execution.
• Gather campaign information, including audience details, offer terms, pricing, booking information, event details, operational considerations, and required disclaimers.
• Review marketing materials for accuracy, consistency, brand alignment, and completeness prior to routing them for final approval.
• Track outstanding decisions, assets, feedback, and approvals, and communicate project updates to relevant stakeholders.
  
• Assist with campaign launches, updates, extensions, and closeout activities.
• Monitor campaign performance and help identify opportunities to improve engagement, traffic, demand, and overall campaign effectiveness.
• Document campaign results, key learnings, and recommendations for review by Hospitality Marketing leadership.
  

Business Unit Marketing Support

• Provide day-to-day marketing support for assigned hospitality businesses, experiences, events, and resort initiatives.
• Assist with lodging and resort marketing programs that support room-night demand, occupancy opportunities, packages, seasonal promotions, property enhancements, and guest experiences.
• Support food and beverage, golf, wellness, retail, and event marketing through campaign coordination, content planning, promotional materials, email and newsletter support, web updates, and other approved marketing activities.
• Meet with business and operational partners to gather information, clarify requests, communicate timelines, and coordinate approved deliverables.
• Help organize marketing support for new offerings, seasonal programs, special events, property updates, and other business initiatives.
• Coordinate with Brand Experience and Event teams to support the promotion of seasonal programming, activations, signature experiences, and other strategic hospitality moments.
• Maintain familiarity with assigned hospitality experiences to support accurate, relevant, and guest-focused marketing communications.
• Escalate changing priorities, competing requests, timeline risks, or resource concerns to Hospitality Marketing leadership.
  

Content, Public Relations, and Partner Coordination

• Coordinate project details and deliverables with external agencies, public relations partners, media partners, influencers, photographers, content creators, vendors, and other approved partners.
• Assist with public relations, influencer, media, and content initiatives by coordinating schedules, itineraries, background materials, assets, approvals, and follow-up items.
• Support content capture by helping develop shot lists, gather business information, coordinate on-property logistics, and organize completed assets.
• Assist with the preparation and routing of media materials, fact sheets, talking points, briefing documents, image selections, and other communications.
• Track partner deliverables, asset due dates, usage information, approvals, and campaign requirements.
• Support partnership and promotional activations by coordinating approved materials, timelines, brand assets, and reporting information.
• Review external-facing materials for alignment with Kohler Hospitality messaging and brand standards before routing them for final approval.
• Maintain organized records of approved marketing assets, partner materials, campaign documentation, and project correspondence.
• Refer contractual, financial, reputational, or strategic partner decisions to Hospitality Marketing leadership.

Reporting, Analytics, and Marketing Operations

• Work with Hospitality Marketing leadership and the Senior Marketing Analyst to maintain reporting tools, trackers, calendars, dashboards, and planning documents.
• Gather and organize campaign performance information from available marketing and business reporting sources.
• Monitor relevant performance indicators for assigned initiatives, which may include revenue, bookings, room nights, rounds, covers, ticket sales, paid media performance, earned media results, web traffic, email engagement, social media engagement, and campaign-attributed demand.
• Prepare campaign recaps, performance summaries, presentations, and status updates for leadership review.
• Assist with identifying performance trends, campaign learnings, reporting gaps, and potential optimization opportunities.
• Use available data and stakeholder feedback to recommend practical adjustments to campaign execution, content, timing, and channel activity.
• Maintain accurate marketing records and project documentation to support continuity, visibility, and future planning.
• Support consistent marketing intake, prioritization, project tracking, communication, and workflow processes.
• Help ensure completed projects are properly documented and that final assets, reports, and approvals are stored in the appropriate systems.
  

Budget and Administrative Support

• Assist with budget tracking, invoice processing, purchase orders, expense documentation, and campaign forecasting for assigned marketing activities.
• Maintain accurate records of planned, committed, and actual marketing expenses.
• Coordinate with marketing leadership, vendors, agencies, and internal partners to resolve routine invoice, estimate, purchase order, and billing questions.
• Track approved campaign and project expenses and communicate potential variances to Hospitality Marketing leadership.
• Support the preparation of budget updates, campaign recaps, and financial reporting materials.
• Assist with gathering estimates and documenting costs for proposed marketing initiatives.
• Help maintain records related to media placements, production costs, agency work, partnerships, events, and other marketing expenses.
• Refer budget decisions, contract negotiations, unplanned expenses, and material financial changes to Hospitality Marketing leadership for review and approval.
  

Project and Workflow Management

• Manage multiple concurrent projects while maintaining quality, accuracy, and attention to detail.
• Organize project information, timelines, deliverables, feedback, approvals, and status updates using established marketing systems and processes.
• Proactively identify missing information, potential delays, and execution risks and communicate them to the appropriate stakeholders.
• Facilitate routine project coordination meetings or status updates when requested.
• Follow established review and approval processes for creative materials, offers, pricing, public relations content, partnerships, and external communications.
• Recommend practical workflow improvements that help the Hospitality Marketing team operate more effectively.
• Provide project support for special assignments and emerging Hospitality Marketing priorities as needed.

Skills/Requirements

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field preferred.
  
• 3+ years of experience in marketing, communications, project coordination, hospitality marketing, or a related field preferred.
  
• Experience supporting integrated marketing campaigns across digital, social, email, web, PR, content, events, promotions, or partnerships.
  
• Strong project-management skills with the ability to coordinate multiple stakeholders, priorities, timelines, and deliverables.
  
• Excellent written and verbal communication skills with strong attention to detail and a high standard for polished, accurate work.
  
• Ability to interpret marketing performance data, prepare clear reporting, and identify when issues or risks need to be escalated.
  
• Proficiency in Microsoft Office; experience with marketing, project-management, analytics, content, or digital asset platforms preferred.
  
• Familiarity with hospitality, luxury, travel, golf, wellness, events, or lifestyle marketing preferred.

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Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

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It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact

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.  Kohler Co. is an equal opportunity/affirmative action employer.