Marketing Specialist (Generalist) - Modesto, CA

The Save Mart Companies

  • Modesto, CA
  • 5 days ago

    Highlights

    While weighted toward in-store decor and brand production under the direction of the Creative & Brand Expression Director, the role retains a generalist scope, supporting internal communications, social media content, and cross-team marketing initiatives as directed. Job Summary: The Marketing Specialist supports the Creative & Brand Expression function and broader Marketing team with a primary emphasis on in-store décor project execution, creative trafficking, administrative support, and social media coverage.

    Numbers & Facts

    LocationModesto, CA

    Description

    Job Summary:

    The Marketing Specialist supports the Creative & Brand Expression function and broader Marketing team with a primary emphasis on in-store décor project execution, creative trafficking, administrative support, and social media coverage. This role suits a candidate with a creative sensibility, strong organizational and project management skills, and interest in how brand strategy comes to life at retail. While weighted toward in-store decor and brand production under the direction of the Creative & Brand Expression Director, the role retains a generalist scope, supporting internal communications, social media content, and cross-team marketing initiatives as directed.

    Responsibilities:

    • In-store décor

    • Support the planning, development, and execution of in-store décor programs, coordinating with the Creative & Brand Expression Director to ensure brand-consistent seasonal and evergreen signage across Save Mart, Lucky, and FoodMaxx banners

    • Manage decor asset trafficking, print vendor coordination, versioning management, and store-level implementation support

    • Coordinate with the Creative & Brand Expression Director on all décor updates, approvals, and production timelines

    • Creative trafficking

    • Contribute to brand and creative production: trafficking, proofing, asset organization, and file management

    • Coordinate with agency partners (creative, print production) on campaign execution and on-time delivery of marketing materials to internal teams

    • Administrative duties & ad hoc support

    • Provide ad support including ad packets production, ad posting and ad requests

    • Assist with tracking marketing program budgets, purchase orders, and expenses, ensuring accuracy and timely reconciliation

    • Support ad hoc marketing initiatives and special projects as directed by the Creative & Brand Expression Director and the Sr Director, Integrated Marketing

    • Apply AI tools and platforms to support content development, workflow efficiency, and marketing production across the team

    • Social media support

    • Assist channel lead in managing and scheduling content across brand social media channels, including content calendar support, copywriting, and community engagement

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