Marketing Specialist 3 4P/173

Marketing Specialist 3

Marketing Specialist is responsible for growing the mover/real estate channel by increasing program participation and generating new customer acquisitions through referrals. This role involves sales leadership, marketing support, program management, and the development of strategic partnerships within the real estate industry.

Key Responsibilities

Program Growth & Strategy

• Recommend and implement approved strategies to increase program participants and referrals.

• Lead program sales and support efforts, including direct outreach to brokers, offices, and real estate agents.

• Initiate and deliver face-to-face presentations to introduce the program and its benefits to key influencers in the real estate industry.

Partner Engagement & Onboarding

• Conduct onboarding through orientations, CE classes, team meetings, and training sessions.

• Manage monthly call campaigns to nurture and grow partner engagement.

Marketing & Communications

• Support marketing initiatives from concept to distribution for print and digital campaigns.

• Create and manage materials such as program kits, emails, direct mail, videos, and presentations.

• Collaborate with marketing agencies and vendors to ensure messaging aligns with brand standards and promotes program awareness.

Program Administration & Enhancement

• Oversee web-based administration of the referral/rewards program, including onboarding, inquiries, and reward fulfillment.

• Recommend and coordinate improvements for user experience and referral data capture on customer-facing landing pages.

Program Execution & Performance

• Manage daily program operations to drive engagement and customer acquisition.

• Track, analyze, and report KPIs to ensure the program meets its goals.

• Recommend solutions to optimize performance and increase growth.

Qualifications

Required

• Bachelor’s Degree or 7 years of progressive experience in sales and program management

• Minimum 5 years of experience in program management or account management

• Strong verbal communication and customer service skills

• Ability to manage complex, multi-channel campaigns to deadlines and on budget

• Must be able to travel (~30%) with a personal vehicle

Preferred

• Background in utility or real estate industries

• Experience with:

  • Referral, affinity, or loyalty programs

  • Channel or program development in retail or deregulated markets

  • Affiliate marketing, digital/mobile marketing

  • Social media engagement and building online communities

Working Conditions & Physical Requirements

• Office environment with local travel (~30%)

• Ability to stand during presentations and manage transport/set-up of materials (banners, giveaways, etc.) for events and tradeshows