Marketing Specalist

Key Responsibilities Build and execute omni-channel customer journeys, including promotional and transactional campaigns across email, SMS, push notifications, direct mail, and in-app channels. This role combines hands-on CRM campaign execution with data-driven audience strategy and will support personalized, omni-channel customer experiences across multiple touchpoints.

Job Purpose
Our client is seeking a CRM Platform Marketing Specialist to develop and execute acquisition and lifecycle marketing programs designed to increase customer engagement, conversion, and loyalty.
This role combines hands-on CRM campaign execution with data-driven audience strategy and will support personalized, omni-channel customer experiences across multiple touchpoints.


Key Responsibilities

• Build and execute omni-channel customer journeys, including promotional and transactional campaigns across email, SMS, push notifications, direct mail, and in-app channels.
• Leverage first-party customer data and CRM/CDP platforms to develop audience segments based on customer behaviors, attributes, and lifecycle stages.
• Use SQL and rule-based logic to support audience creation, targeting, segmentation, and campaign QA.
• Develop and execute A/B and multivariate testing strategies to continuously improve campaign performance, engagement, and conversion.
• Create personalized and dynamic customer experiences using templating and scripting languages such as AMPscript or Liquid.
• Set up, QA, monitor, and troubleshoot automated and triggered campaigns to ensure accurate and timely deployment.
• Maintain strong email and SMS deliverability practices, including list hygiene and SPF/DKIM/DMARC best practices.
• Ensure campaigns comply with applicable regulations and standards, including CAN-SPAM, GDPR/CCPA, TCPA, and 10DLC requirements.
• Partner cross-functionally with product, data, analytics, personalization, legal, and marketing teams to translate business needs into campaign and data requirements.
• Support lifecycle measurement and reporting by ensuring campaigns are properly configured for performance analysis, testing, and measurement.
• Continuously improve campaign processes, tools, and QA practices to increase speed, quality, and reliability.

Required Qualifications

• 2–5+ years of hands-on lifecycle marketing, CRM, email marketing, or related experience in a fast-paced environment.
• Strong experience with CRM, ESP, or marketing automation platforms such as Zeta Marketing Platform, Salesforce Marketing Cloud, HubSpot, or similar.
• Experience developing dynamic and personalized content using AMPscript, Liquid, or similar scripting/templating languages.
• Working knowledge of SQL for marketing applications, including audience creation, complex segmentation, and list/count validation.
• Understanding of email deliverability and authentication practices, including SPF, DKIM, and DMARC.
• Knowledge of marketing compliance requirements, including CAN-SPAM, GDPR/CCPA, TCPA, and 10DLC for SMS.
• Strong project management and cross-functional collaboration skills.
• Excellent attention to detail with a strong focus on campaign QA and accurate execution.

Preferred Qualifications

• Experience developing omni-channel, one-to-one marketing programs and dynamic content across multiple brands, products, or customer segments.
• Familiarity with AI-assisted workflows for content development, QA, or marketing decisioning.
• Basic front-end knowledge beyond email, including landing pages, tracking, and UTMs.
• Familiarity with APIs and webhooks.

Work Arrangement
This is a hybrid opportunity in Plano, TX