Marketing & Social Media Specialist

Marketing & Social Media Specialist- Sugar Land A well-known homebuilder located in the Sugar Land area is seeking a Marketing & Social Media Specialist. Create engaging content including reels, stories, video walkthroughs, builder updates, homeowner features, and community highlights.

Marketing & Social Media Specialist- Sugar Land  A well-known homebuilder located in the Sugar Land area is seeking a Marketing & Social Media Specialist. Candidates must have previous or current experience working with a residential homebuilder, commercial real estate firm, or a construction company. Responsibilities include:
 

 

Digital & Social Media Strategy

• Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok
• Create engaging content including reels, stories, video walkthroughs, builder updates, homeowner features, and community highlights
• Manage content calendars and maintain consistent brand messaging
• Monitor engagement, respond to comments/messages, and grow online audiences

Content Creation & Brand Presence

• Capture and coordinate photography/video content for homes, model tours, events, and communities
• Write compelling copy for social posts, blogs, email campaigns, and website updates
• Collaborate with sales and construction teams to identify content opportunities
• Maintain and enhance brand consistency across all digital channels

Website & Lead Generation

• Assist with website updates, SEO improvements, and online listings
• Monitor website traffic, campaign performance, and lead generation metrics
• Support digital advertising initiatives including Google Ads and social media campaigns
• Help optimize online customer journeys and lead conversion opportunities

Marketing Analytics & Growth

• Track campaign performance and provide monthly reporting insights
• Identify emerging trends and recommend new digital marketing opportunities
• Analyze competitor activity and market positioning
• Recommend strategies to improve visibility, engagement, and brand awareness

 

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