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Marketing & Social Media Specialist

Burnett Specialists

Sugar Land, TX

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JOB DETAILS
SKILLS
Advertising, Blog, Brand Marketing (Branding), Brand Messaging, Calendar Management, Campaigns, Commercial Real Estate, Competitive Analysis/Strategy, Competitive Research, Construction, Content Development, Content Management, Email Campaign, Facebook, Lead Generation, LinkedIn, Media Campaigns, Metrics, Multiplatform/Cross-Platform, Online Help, Online Marketing, Performance Analysis, Photography, Reporting Skills, Sales, Search Engine Optimization (SEO), Social Media, Social Media Marketing, Trend Analysis, Web Site Monitoring, Website Management, Website Traffic, YouTube
LOCATION
Sugar Land, TX
POSTED
17 days ago
Marketing & Social Media Specialist- Sugar Land  A well-known homebuilder located in the Sugar Land area is seeking a Marketing & Social Media Specialist. Candidates must have previous or current experience working with a residential homebuilder, commercial real estate firm, or a construction company. Responsibilities include:
 

 

Digital & Social Media Strategy
  • Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok
  • Create engaging content including reels, stories, video walkthroughs, builder updates, homeowner features, and community highlights
  • Manage content calendars and maintain consistent brand messaging
  • Monitor engagement, respond to comments/messages, and grow online audiences

Content Creation & Brand Presence
  • Capture and coordinate photography/video content for homes, model tours, events, and communities
  • Write compelling copy for social posts, blogs, email campaigns, and website updates
  • Collaborate with sales and construction teams to identify content opportunities
  • Maintain and enhance brand consistency across all digital channels

Website & Lead Generation
  • Assist with website updates, SEO improvements, and online listings
  • Monitor website traffic, campaign performance, and lead generation metrics
  • Support digital advertising initiatives including Google Ads and social media campaigns
  • Help optimize online customer journeys and lead conversion opportunities

Marketing Analytics & Growth
  • Track campaign performance and provide monthly reporting insights
  • Identify emerging trends and recommend new digital marketing opportunities
  • Analyze competitor activity and market positioning
  • Recommend strategies to improve visibility, engagement, and brand awareness


 



HOUGW34

About the Company

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Burnett Specialists