Marketing PR Manager

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

The Public Relations Manager will be a strategic storyteller responsible for raising TP-Link's brand awareness and credibility through creative, high-impact communications. This role will craft compelling narratives that differentiate our technology and products, while securing meaningful visibility across Tier-1 to Tier-3 media. Partnering with internal teams and agencies, this leader will drive standout campaigns for consumer electronics launches and thought-leadership initiatives that advance TP-Link's voice in the market. Success will be measured through clear PR outcomes including share of voice, sentiment, impressions, and message pull-through.

Key Responsibilities

• Lead end-to-end PR strategy and execution for new product launches, including briefing timelines, embargo management, and coordinated messaging.
• Craft compelling, media-worthy storytelling and differentiated messaging to drive consistent, high-volume coverage that captures top-tier interest and reinforces TP-Link's unique market position.
• Build and maintain strong relationships with Tier-1 to Tier-3 media, expanding the active media pool - with particular focus on outlets and reviewers frequently cited or referenced by AI search/answer engines (e.g., Google AI Overview, ChatGPT, Perplexity) - to strengthen TP-Link's visibility in AI-driven discovery and search results.
• Develop and maintain comprehensive media guides and briefing materials (product fact sheets, key messaging, spokesperson Q&A, competitive positioning) to ensure accurate, consistent coverage across all media tiers.
• Manage the product seeding and review program - coordinating sample allocation, tracking loaner units, setting review timelines, and following up with media/reviewers to secure timely, high-quality coverage.
• Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image.
• Align and integrate PR efforts with companywide goals and cohesive storytelling, integrating cross-functional resources (marketing, sales, etc.).
• Measure performance using data-driven metrics - share of voice, sentiment, impressions, message pull-through, and increasingly, AI citation/visibility tracking - to optimize results and demonstrate impact.