Marketing Performance Analyst

Kforce has a client in need of a Marketing Performance Analyst in Boston, MA.

Responsibilities:

• Create and deliver clear performance reports that translate marketing and communications data into actionable insights
• Partner with cross-functional teams to gather campaign results, project updates, and impact metrics
• Build and maintain reporting assets, including webpages, dashboards, emails, and executive-ready summaries
• Monitor website performance and identify trends, issues, wins, and optimization opportunities
• Configure campaign tracking, UTM parameters, and custom events to support accurate measurement
• Develop dashboards and data visualizations to highlight user journeys, campaign performance, and areas for improvement
• Support conversion rate optimization through data analysis, reporting, and stakeholder collaboration
• Strengthen organic and local search performance through keyword research, SEO maintenance, and listing accuracy
• Train team members on analytics tools, tracking standards, and reporting best practices
• Provide ad hoc analysis and insights to support content, campaign, and digital strategy decisions