About the Role
This team sits inside a major media and entertainment organization and focuses on creating authentic, audience-first social campaigns that translate business priorities into social-native content. The Brand Partnerships Social Manager will own the social strategy for key partners, connecting brand initiatives with experiential and live moments from concept through execution. The hiring manager is based in New York, so this person will operate with real autonomy in Los Angeles while staying tightly connected across multiple time zones.
The ideal candidate brings at least six years of partnership experience tied to digital and social-forward branded content, strong editorial judgment, and a hands-on track record managing full-lifecycle social media production including budgets. They are entrepreneurial and collaborative, comfortable leading or following depending on what the project needs, and ready to manage several concurrent workstreams in a fast-paced, deadline-driven environment.
Key Responsibilities
- Serve as the primary connector between the social team and brand partnerships to build new social sponsorship and integration opportunities that feel native to the brand's channels and voice
- Develop turn-key, custom social media packages for potential and confirmed brand partners, covering production budgets, editorial calendars, distribution strategy, and CTA and product positioning
- Build branded content packages with full consideration for content guidelines on owned and earned social, target audience, and overall campaign goals
- Manage full-lifecycle social media production from concept to execution, including on-the-ground support at live and experiential moments
- Identify, develop, and launch a pipeline of social partnership opportunities, supporting the process from strategy through execution
- Align editorial strategy with social team assets and external event productions so partner integrations land natively rather than as bolt-ons
- Prioritize and move several concurrent projects forward in a fast-paced environment while adhering to shifting deadlines
- Build strong working relationships across internal cross-functional teams including brand partnerships, editorial, production, and legal review
Required Skills & Experience
6+ years of partnership experience specifically tied to digital and social-forward branded content campaigns
Proven track record driving brand partnerships and sponsorships with the editorial judgment to align brand goals with a publisher or platform's own voice
Hands-on experience managing full-lifecycle social media production from concept through execution, including production budgets
Working knowledge of what performs across social platforms and demonstrated experience in multi-channel distribution
Experience on broad, multi-platform brand campaigns delivering nuanced, insight-based social strategies
Excellent written and verbal communication skills
Entrepreneurial and highly collaborative; comfortable leading or following depending on project needs
Ability to work hybrid in Los Angeles, onsite Tuesday through Thursday, with occasional off-site production days
Preferred Skills
Background handling high-volume content streams within sports, live events, or fast-moving media environments
Experience working brand partnerships around live or sports events
Knowledge of paid and branded content placement on social, including platform tools such as Meta Branded Content, FTC disclosure guidelines, and monetization rules and restrictions
Experience supporting a remotely based manager while serving as the on-the-ground presence in market