Marketing & Outreach Professional - Senior Professional (Open-Rank)

Job Description - Marketing & Outreach Professional - Senior Professional (Open-Rank) (40803)

Job Description

Marketing & Outreach Professional - Senior Professional (Open-Rank) - 40803

University Staff

Description

Position Details

University of Colorado | Denver

Official Title: Communications Intermediate - Senior Professional

Working Title: Marketing & Outreach Professional - Senior Professional (Open-Rank)

FTE: Full-time

Salary Range: $62,378 - $68,944 (Intermediate Professional) & $72,749 - $75,000 (Senior Professional) (August 2026)

Position #00845380- Requisition #40803

About the University of Colorado - Denver

Millions of moments start at CU Denver, a place where innovation, research, and learning meet in the heart of a global city. We're the state's premier public urban research university with more than 100 in-demand, top ranked bachelors, master's, and doctoral degree programs. We partner with diverse learners-at any stage of their life and career-for transformative educational experiences. Across seven schools and colleges, our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the state's largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $800 million. To learn more about how CU Denver helps learners meet their moment, visit ucdenver.edu.

The School of Education & Human Development at the University of Colorado Denver is a statewide and national leader for educational quality, access and equity across the education lifespan, from birth through higher education. Members of the school community have been informing policy and practice while addressing the most important challenges faced by individuals, schools, and communities for more than 50 years. We prepare inclusive educational, community, family, and mental health practitioners, scholars, and leaders dedicated to championing change that leads to well-being, opportunity, and life-long learning in the diverse urban, rural, and global communities that we serve. Our Inclusive Excellence Plan reflects our efforts to ensure that those we serve have access to an excellent education through inclusive practice and scholarship in a climate that is responsive to their needs.

Job Description

• Applications are accepted electronically ONLY at www.cu.edu/cu-careers

Position Summary

The School of Education & Human Development (SEHD) seeks a skilled and collaborative Marketing & Outreach Professional to support the Continuing & Professional Education (CPE) portfolio, including the ASPIRE to Teach Alternative Licensure Program, professional development offerings, partnership programs, and other SEHD initiatives.

In alignment with CU Denver's Communications classification, this position exercises professional judgment, analytical skill, and responsibility across a wide range of marketing, communications, and digital media functions while working with guidance from senior staff. Duties include developing and executing marketing plans, producing compelling content, creating digital and email campaigns, supporting events, managing marketing projects, and evaluating campaign performance using data-informed insights.

The ideal candidate brings strong communication and project management skills, creativity, attention to detail, and a commitment to advancing SEHD's mission of equity, access, and community impact.

This role executes and supports marketing initiatives under the direction of the SEHD Marketing Director and in partnership with UCOMM.

The Marketing & Outreach Professional will use marketing strategies to enhance and implement electronic communications, webpages, print materials, stories, and other marketing tactics to increase visibility and targeted outreach for SEHD Continuing & Professional Education (CPE) programs from planning states to execution.

Marketing & Outreach Professional

Marketing Efforts

• Develop and implement marketing plans and budgets for CPE programs and events.

o Collaborate with the CPE team to develop the marketing plan based on unique program needs and available marketing funds.

o Collaborate with CPE's associate director to develop marketing budgets based on available funding for each program.

o Follow the current Continuing and Professional Education marketing plan and develop new plans in subsequent years. Proactively manage multi-channel marketing efforts (web, social media, digital, print) to support program enrollment and visibility.

• Analyze past campaign performance to inform future strategy and recommend improvements based on data‑driven insights.
• Ensure consistency with CU Denver branding and messaging guidelines.
• Maintain collaborative working relationships with SEHD faculty, staff, University Communications (UCOMM), Recruitment & Outreach, Continuing & Professional Education, and other partners.
• Execute sponsorship paperwork, approvals, and coordination as needed.

Digital & Email Communications

• Draft, review, and deploy promotional emails for CPE programs using Marketing Cloud.
• Develop marketing materials such as brochures, newsletters, and online content to effectively communicate the organization''s message and services.
• Purchase target audience email lists and coordinate with UCOMM and CU System regarding the addition of audience profiles.
• Manage CPE social media content calendars and engagement strategies.
• Share internal and external announcements across university communication channels (SEHD Impact, CU Denver Today, CU Connections).

Content & Storytelling

• Write website content for academic programs and events.
• Produce articles, information sheets, and narrative features highlighting SEHD initiatives.
• Interview faculty, students, and partners to support storytelling efforts.
• Capture photography for marketing use; coordinate with professional photographers as needed. Utilize the university's model release form for all photo participants.
• Design marketing collateral (flyers, worksheets, graphics, ads) using Canva and provide creative direction to student workers or vendors.
• Maintain and organize CPE marketing imagery.

Events & Outreach

• Create and maintain event planning checklists and workflows to manage coordinated event execution.
• Assist with onsite event coverage during daytime and evening hours.
• Represent the SEHD Marketing Office at CPE meetings, events, and photo sessions.
• Conduct outreach to engage with community partners, stakeholders, and potential clients. This may involve organizing info sessions, events, workshops, and informational sessions. Relationship management and partnership development.

Project Coordination

• Build and refine marketing intake processes for SEHD CPE.
• Track all projects through project management software; proactively manage timelines, expectations, and stakeholder communication.
• Mentor student assistants or interns on foundational marketing tasks.
• Work closely with internal teams, including communications, development, and program staff, to ensure cohesive messaging and branding across all platforms.
• Support SEHD's marketing director with additional marketing projects.

Measurement & Reporting

• Evaluate digital, social, and email campaign performance; generate reports to inform future strategy.
• Analyze traffic, engagement, and ROI trends; provide recommendations based on data and audience insights.
• Monitor the effectiveness of marketing and outreach efforts, analyze data, and prepare reports to assess impact and inform future strategies.

Senior Professional Duties

• Serve as a project lead on mid-sized marketing initiatives, coordinating timelines and deliverables across multiple contributors.
• Serve as a marketing project lead on mid‑sized initiatives, coordinating work across multiple contributors.

Minimum Qualifications

Applicants must meet minimum qualifications at the time of hire.

Intermediate Professional:

• A bachelor's degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• One (1) year in a professional role in marketing, journalism, public relations, communications, business administration, business, or a directly related field.

Substitution: Related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.

Senior Professional:

• A bachelor's degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Two (2) years in a professional role in marketing, journalism, public relations, communications, business administration, business, or a directly related field.

Substitution: Related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.

Preferred Qualifications

Intermediate Professional:

• Demonstrated experience with CRM tools
• Demonstrated experience with promotional or event photography
• Experience using products in the Adobe Creative Suite
• Experience using Canva
• Demonstrated experience placing social media ads
• Bilingual English/Spanish language with limited working proficiency
• Experience with customer relationship management systems and reporting.
• Experience managing marketing projects
• Experience analyzing campaign and audience analytics

Senior Professional:

• Experience with Salesforce or Marketing Cloud or Cvent CRM tools
• Experience with promotional or event photography
• Proficiency using Adobe Creative Suite and Canva
• Demonstrated experience placing social media ads
• Bilingual English/Spanish language proficiency.
• Expertise in customer relationship management systems and reporting.
• Expertise in managing marketing projects
• Expertise in analyzing campaign and audience analytics

Knowledge, Skills, and Abilities

• Demonstrated proficiency in written and verbal communication; bilingual English/Spanish preferred.
• Strong attention to detail with the ability to prioritize, multitask, and meet competing deadlines.
• Outstanding customer service skills and strong digital communication abilities.
• Ability to work collaboratively with colleagues, partners, and external stakeholders.
• Comfort learning and working with new technologies and platforms.
• Effective troubleshooting and problem‑solving skills.
• Proficiency in Microsoft Office and Google Workspace.
• Knowledge of digital and email marketing best practices, including building campaign or event webpages.
• Familiarity with social media trends and engagement strategies.
• Experience with project management tools and workflows.
• Event management experience, from planning to onsite coordination.
• Ability to analyze and report on advertising performance and ROI.
• Understanding budget development and basic financial tracking.
• Ability to draft and execute program‑specific marketing plans.
• Photography experience and ability to produce visual content.
• Ability to provide strategic recommendations aligned with marketing goals and performance data.
• Demonstrated ability to manage multiple concurrent projects with minimal supervision.

Competencies

• Commitment to SEHD's mission and programs.
• Respectful, inclusive approach to working with individuals from diverse backgrounds and identities.
• Diplomatic communication and active listener.
• Strong organizational skills with the ability to plan, prioritize, and follow through.
• Creative problem solver with adaptability and accountability to timelines.
• Team-oriented collaborator who supports collective goals.

Conditions of Employment

• Hybrid - this role is eligible for a hybrid schedule of 3 days per week on campus and as needed for in-person meetings and events. May have occasional evening and weekend hours.

Mental, Physical, and/or Environmental Requirements

• For additional conditions of employment relating to mental physical or environmental concerns, please see the following Guidelines for Physical and Mental Job Requirements and additional functional attributes here.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at workplaceengagement@ucdenver.edu.

Employment Sponsorship

Please be advised that this position is not eligible now or in the future for visa sponsorship.

Compensation and Benefits

The salary range (or hiring range) for this position has been established at $62,378 - $68,944 (Intermediate Professional) & $72,749 - $75,000 (Senior Professional).

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty, and training.

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line.

Benefits: https://www.cu.edu/employee-services/benefits

Total Compensation Calculator: http://www.cu.edu/node/153125

Application Deadline

Applications will be accepted until the position is filled. Preference will be given to complete applications received by August 25th, 2026. Those who do not apply by this date may or may not be considered.

Required Application Materials:

To apply, please visit: http://www.cu.edu/cu-careers and attach:

• A cover letter which specifically addresses the job requirements and outlines qualifications
• A current CV/resume
• List of three references (we will notify you prior to contacting both on and off-list references)
• Questions should be directed to SEHD HR at sehdhr@ucdenver.edu

Background Check Policy

The University of Colorado Denver strives to maintain a safe and productive educational, clinical, research and employment environment. All prospective employees and current employees must, therefore, consent to and pass background checks prior to any final appointment/employment.

Application Materials Required: Cover Letter, Resume/CV, Additional Attachments - Refer to Application Materials Instructions Below

Job Category

: Communication

Primary Location

: Denver

Department: U0001 -- Anschutz Med Campus or Denver - 30070 - SEHD CPE

Schedule

: Full-time

Posting Date

: Aug 13, 2026

Unposting Date

: Aug 26, 2026, 11:29:00 AM

Posting Contact Name: SEHD HR

Posting Contact Email: sehdhr@ucdenver.edu

Position Number: 00845380