Marketing Ops Specialist

Job Summary:

This position involves close collaboration with Marketing Operations Managers, technical teams, and business stakeholders to facilitate campaign execution, audience management, quality control, and platform operations. As our capabilities in customer data continue to grow, this role will become increasingly vital in audience engagement, segmentation, and marketing initiatives supported by Customer Data Platforms (CDP). The ideal candidate will be exceptionally organized, detail-focused, comfortable with data, and eager to broaden their skills across various marketing technology platforms.

Job Responsibilities:

• Campaign Execution & Audience Engagement
  • Facilitate comprehensive campaign operations across email, personalization, and customer interaction platforms.
  • Create and sustain audience segments, configure campaigns, and manage activation workflows with guidance from senior team members.
  • Assist in audience targeting, segmentation, and campaign execution activities.
  • Support lifecycle marketing initiatives by updating audiences, modifying journeys, and enhancing campaigns.
  • Work with stakeholders to convert business needs into operational actions.
• Quality Assurance & Delivery
  • Perform pre-launch quality assurance across platforms, including testing links, validating audiences, checking content rendering, and verifying data.
  • Identify, resolve, and escalate issues affecting campaign delivery or audience engagement.
  • Maintain consistent documentation for quality assurance across all active campaigns to ensure high delivery standards.
• Marketing Technology Operations
  • Assist in daily management and execution tasks across marketing technology platforms, such as CRM, email, personalization, and customer data platforms.
  • Document operational processes, workflows, and platform specifications.
  • Participate in platform enhancement projects, implementation tasks, and efforts to optimize processes.

Skills:

• Required Skills & Experience:
  • 2–5 years of experience in Marketing Operations, CRM Operations, Campaign Operations, or similar roles in marketing technology.
  • Experience in supporting campaign execution within an ESP, marketing automation platform, or CRM environment.
  • Proficiency in audience segmentation, campaign setup, and quality assurance processes.
  • Strong attention to detail and ability to handle multiple projects simultaneously.
  • Excellent communication and organizational abilities.
• Preferred Skills & Experience:
  • Experience with Salesforce Marketing Cloud or equivalent marketing automation platforms.
  • Familiarity with personalization platforms, testing tools, or digital optimization programs.
  • Experience with customer data, audience segmentation, or data-driven marketing initiatives.
  • Knowledge of SQL, data validation, or reporting tools.
  • Familiarity with CDP platforms like Treasure Data, Segment, mParticle, Adobe Real-Time CDP, or similar technologies.