Marketing Operations & Analytics Manager

As Marketing Operations and Analytics Manager, you will:

• Partner with key stakeholders to execute and evolve our martech and analytics strategy.
• Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement.
• Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions.
• Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data.

What You Will Do

Strategy & Results

• Ops & Analytics Roadmap Execution: Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX.
• Campaign Operations: Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the Global Go‑To‑Market Calendar, ensuring every tactic is properly tagged for reporting.
• Performance Analysis: Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps.
• Attribution & Measurement: Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers.