Marketing Manager

Brand Marketing Manager

This position is located in Wilmington, Delaware.

Brand Marketing Manager

What Sets You Apart:

Are you a full-funnel marketer who thrives on owning the whole picture? We are looking

for a strategic and driven Brand Marketing Manager to serve as the marketing leader for

G Fedale. This is not a support role -- you are the marketing department. If you can

drive demand, build brand equity, own the customer relationship, and report on all of it

with confidence, we want you on our team.

How You Will Help: As a Brand Marketing Manager, you will own the marketing funnel

from lead generation to organic social, reputation management, customer loyalty, and

local content. This is a hands-on individual contributor role responsible for executing

marketing initiatives that generate new customer opportunities while increasing

engagement, retention, and referrals from our existing customer base. You will operate

across every marketing channel and serve as the primary marketing partner to brand

leadership. Your decisions directly shape how the brand grows, how it is perceived in its

market, and how effectively it converts awareness into revenue.

Responsibilities:

1.Google Local Service Ads (LSA): Own LSA strategy and execution, including

bid management, budget, spend pacing, and lead quality review. Make real-time

optimization decisions to maximize lead volume and ROI.

2.Leads Performance: Monitor lead flow, identify underperformance, and

diagnose root causes. Analyze conversion funnel data and surface actionable

recommendations to the Regional Marketing Manager. Work closely with brand-

level teams to align lead flow with appointment goals and capacity. Execute

marketing initiatives that drive qualified lead generation through digital,

traditional, customer loyalty, referral, and on-location marketing channels. Lead

customer acquisition efforts through community events, sponsorships,

association involvement, local partnerships, and grassroots marketing

opportunities. Balance lead generation, customer loyalty, and brand awareness

campaigns to support broader organizational goals.

3. Ad Spend Management: Manage advertising budgets for the Brand. Make real-

time pacing and allocation recommendations to maximize return on ad spend.

Track expenditures, ensure financial accuracy, and report on budget

performance.

4. Event Coordination: Lead planning of local events and home shows. Manage

vendor relationships, logistics, on-site coordination, and post-event reporting.

Align event strategy with brand objectives and seasonal demand priorities.

5. Sponsorships: Strengthen community presence and brand visibility through

local partnerships, networking opportunities, and sponsorships. Evaluate local

sponsorship opportunities and manage ongoing partner relationships. Assess

ROI against brand objectives and make recommendations on renewals or new

investments. Coordinate branded materials and presence for all sponsorship

activations.

6. Customer Loyalty: Own repeat and referral campaigns, driving revenue from

the existing customer base. Develop and execute targeted outbound campaigns

via email and SMS to past customers, referral audiences, and cross-sell

opportunities. Analyze campaign performance and implement data-driven

optimizations to improve engagement, conversion, and lifetime customer value.

7. Brand Engagement: Conduct regular marketing performance reviews and

support on-site execution of events and activations. Serve as the performance

marketing subject-matter expert in brand-level business reviews, translating

performance metrics into actionable insights for brand leadership.

8. Organic Social Media: Own social media strategy and execution, including

content planning, creation, scheduling, and platform management. Develop

brand-consistent content across Facebook, Instagram, TikTok, YouTube, and

other relevant platforms that reflects the brand''s voice and local community. Stay

current on platform trends, algorithm changes, and emerging formats and

translate them into actionable content recommendations.

9. Community Management: Monitor social media and online channels for

comments, mentions, and messages and respond promptly and professionally.

Build and maintain an active, engaged online community for the brand. Identify

opportunities to strengthen brand relationships with local audiences through

organic engagement, partnerships, and community-facing content.

10. Google Business Profile (GBP): Own GBP management, including listing

accuracy, photo libraries, posts, Q&A, and service descriptions. Monitor and

optimize profile performance to improve local search visibility and map pack

presence. Ensure consistency of business information across all profiles and

correct discrepancies across third-party directories.

11. Reviews & Online Reputation: Manage online reputation efforts to support

review growth, lead generation, and brand awareness. Monitor and respond to

customer reviews in a timely and brand-appropriate manner. Implement

strategies to encourage satisfied customers to leave positive reviews, supporting

each brand''s local reputation and search ranking. Track review volume and

sentiment trends by brand and surface insights to the Regional Marketing

Manager. Identify recurring themes in negative feedback and escalate patterns

that may indicate operational issues.

12. Local Content Creation: Curate a living photo and video library, including job

site shots, before and afters, crew highlights, and customer clips. Work directly

with field teams and project managers to capture content from active jobs,

ensuring a consistent pipeline of authentic, local creative assets.

13. Brand Engagement: Travel regularly within the region to maintain working

relationships, conduct in-market brand reviews, and support content creation.

Serve as the brand marketing subject-matter expert in brand-level business

reviews, translating brand performance metrics into actionable insights for brand

leadership.

14. Other duties as assigned.

What You''ll Need:

1. 5+ years of experience in a marketing, advertising, or lead generation role

2. Demonstrated experience managing paid media or LSA programs with direct

budget responsibility.

3. Strong analytical skills - comfortable pulling data, identifying trends, and

translating findings into action.

4. Ability to manage multiple priorities across multiple brands simultaneously

without requiring daily direction.

5. Proficiency in Google LSA platform and excel.

6. Experience managing social media and online reputation across multiple

locations or brands simultaneously.

7. Strong creative instincts paired with analytical discipline - you can build a

content calendar and read a performance dashboard with equal confidence.

8. Experience managing Google Business Profiles and reputation management

platforms.

9. Strong writing skills with the ability to adapt voice and tone across distinct brand

identities.

10. Experience in home services, multi-location, or franchise marketing preferred.

11. Strong communication and interpersonal skills with the ability to collaborate

across brand and regional teams.

12. Solid problem-solving and independent decision-making abilities

13. Other duties as assigned.

What We Offer:

1. Competitive compensation and 401(k) with company matching.

2. Comprehensive healthcare options for you and your dependents.

3. Paid time off and holidays.

4. Professional development and growth within a scaling national marketing

organization.

5. A collaborative team culture with genuine support from leadership.

6. The opportunity to build deep expertise across a diverse portfolio of home

services brands.