Marketing Manager

Key Responsibilities1. IT Staffing Augmentation Marketing • Develop and execute marketing campaigns to promote staffing and consultingservices. • Build and maintain marketing collateral such as case studies, servicebrochures, and client success stories. • Collaborate with the business development team to support lead generation andclient acquisition. • Manage digital marketing (social media, LinkedIn, website content) toshowcase staffing expertise.2. Product Marketing (NovaSync, NovaSafe) • Develop go-to-market strategies and campaigns for product launches andfeature updates. • Create product content including whitepapers, blogs, datasheets, pitch decks,and demo scripts. • Conduct market research and competitor analysis to strengthen productpositioning. • Collaborate with sales teams to drive product adoption and support pre-salesactivities.3. General Marketing • Oversee brand communication, ensuring consistent messaging across platforms. • Plan and execute email campaigns, newsletters, and webinars. • Track campaign performance using analytics tools and report ROI. • Coordinate with external vendors, designers, and agencies when needed.Qualifications • Bachelor’s degree in Marketing, Business, or related field (MBA preferred). • 2–5 years of marketing experience (IT services and/or product marketingpreferred). • Strong written and verbal communication skills. • Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO,Google Analytics, HubSpot, etc.). • Ability to manage multiple priorities and work in a fast-paced environment.Desired Skills • Prior experience in IT services/staffing or SaaS/enterprise product marketing. • Creative thinker with strong storytelling ability. • Strong project management and collaboration skills. • Knowledge of content creation tools (Canva, Adobe Suite, video editing tools)is a plus.