Company Description Nexthop AI is a team of industry-leading professionals with deep hardware and software expertise spanning silicon, systems, network operations and cloud development, dedicated to building innovative, bleeding-edge solutions for large-scale AI deployments. The team culture thrives on collaboration, creativity and fun while delivering foundational technologies for next-generation AI infrastructure.
About the Role As Marketing Manager, you'll play a key role in driving company and product awareness, thought leadership, and demand across digital and real-world touchpoints. You'll lead campaign development, product launches, manage social and content strategy, and own the execution of industry events-from booth planning to speaking opportunities. This role is a great fit for someone with strong project management skills, a creative mindset, and with experience in marketing to technical audiences. It's a great opportunity to work closely with the Nexthop leadership team and help amplify their vision.
Job Responsibilities Content and Campaigns
Develop and lead marketing campaigns that drive awareness, engagement, and pipeline growth. Manage content development strategy across formats - blogs, whitepapers, landing pages, social posts, case studies, and more. Co-ordinate product go-to-market launches and announcements. Analyze and report on campaign performance, making recommendations based on data and insights. Develop successful branding strategies for Nexthop products.
Events & Conferences
Own event strategy and execution-from identifying key industry events (AI, networking, infrastructure) to managing logistics, budget, vendor coordination, and onsite presence. Generate brand awareness at events. Support speaking engagements and panel submissions for company executives and technical leaders. Track ROI on event participation and experiment with hybrid or virtual experiences to expand reach.
Social Media & Community
Manage and grow our social media presence (LinkedIn, X/Twitter, YouTube, etc.) with a focus on engaging engineers, data scientists, and industry influencers. Plan and publish social content that aligns with product milestones, industry events, thought leadership, and cultural moments. Monitor performance metrics and optimize based on audience insights.
Analytics & Optimization
Measure and report on performance across campaigns and channels (digital, events, content, social). Use insights to iterate, optimize, and recommend new initiatives or improvements.
Qualifications: Were seeking individuals who thrive in a fast-paced, collaborative startup and possess exceptional problem-solving skills and a strong aptitude for taking initiative and learning. The following skills are essential for this role,
Bachelor's degree with 15+ years of experience in B2B tech marketing, ideally in cloud, infrastructure, AI, Networking solutions companies. Domain expertise in data center networking technologies, industry landscape and understanding of hardware and software is a must Experience working with PR firms, Industry analysts to help position Nexthop products Experience managing events end-to-end-from planning to post-event follow-up and ROI tracking. Hands-on experience with social media platforms and scheduling/analytics tools (e.g., Hootsuite, Buffer, Sprout Social). Proven ability to create and manage content aligned to broader marketing goals. Strong project management and organizational skills and the ability to juggle multiple initiatives simultaneously. Excellent writing, editing, and storytelling abilities with a technical audience in mind. Familiarity with tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads. Bonus: experience engaging with open-source or developer communities, or organizing meetups/hackathons or working with AI tools for marketing
Why Nexthop AI Our company bolsters all the advantages of working at a startup with the expertise of a seasoned team who have successfully built startups into thriving companies. Here you'll have the unique opportunity to collaborate and learn from top-tier engineers, while still working on mission critical projects. If you are excited to learn, solve hard problems at the forefront of computer systems, and be a part of shaping a burgeoning company, this is the place for you.