Job Description:
The Manager, Creator Affiliates will support creator affiliate growth across client portfolio of brands. This individual will serve as a key partner in driving affiliate-attributed revenue through creator recruitment, activation, communication, performance management, and optimization. The role will work closely with internal teams and agency partner Gen3 to execute and scale creator affiliate programs.
Required Experience- 5+ years of influencer/creator marketing experience, including affiliate marketing exposure.
- Experience managing revenue-producing creator/affiliate programs, not solely brand awareness influencer campaigns.
- Hands-on experience with ShopMy and LTK platforms.
- Experience recruiting, activating, and managing creator and influencer relationships.
- Strong understanding of affiliate marketing and creator commerce ecosystems.
- Experience analyzing affiliate performance and making strategic recommendations to improve results.
- Ability to manage multiple brands and priorities simultaneously.
- Strong communication, stakeholder management, and influencing skills.
Preferred Experience- Experience managing affiliate budgets.
- Experience with affiliate platforms such as Impact, Rakuten, or CJ Affiliate.
- Existing creator/influencer relationships within the affiliate space.
- Experience within fashion retail, apparel, or beauty industries.
Key Responsibilities- Drive creator affiliate growth and affiliate-attributed revenue.
- Manage creator affiliate activity across ShopMy and LTK.
- Recruit, onboard, activate, and reactivate creators.
- Develop and maintain direct creator communications and relationships.
- Monitor affiliate performance and identify optimization opportunities.
- Provide strategic recommendations based on market trends and creator performance.
- Partner closely with agency partner Gen3 to support execution and accountability.
- Support multiple client. brands, including Old Navy, Banana Republic, and Athleta.