Marketing Manager

Description

• https://rise-collective.com/ 

• $55,000-$60,000/year 
• Can increase depending on years of experience & expertise

• Marketing initiatives are launched efficiently and on schedule across assigned brands
• Increased lead flow, bookings, and revenue across marketing channels
• Improved KPI visibility and reporting accuracy across campaigns
• Strong collaboration and communication across marketing, creative, SEO, and leadership teams
• Scalable marketing systems, SOPs, and operational workflows implemented across the organization
• Consistent execution focused on measurable business growth and incremental impact

Key Responsibilities

• Coordinate marketing channel launches and campaign rollouts with internal team leads to ensure initiatives are executed efficiently and driving incremental business impact
• Assist the CMO and strategy team with ad-hoc marketing initiatives, launches, and cross-brand projects
• Help organize marketing priorities, timelines, and deliverables across assigned brands
• Support traffic planning and full-funnel marketing strategies across paid, organic, email, SMS, SEO, social, influencer, and direct booking channels

• Coordinate social media calendars, campaign schedules, and content publishing across assigned brands
• Work alongside creative, video, and content teams to ensure consistent brand execution and posting cadence
• Monitor engagement, audience growth, and platform performance KPIs
• Help organize on-site content shoots, influencer content, and social campaign initiatives

• Coordinate with the SEO team on website optimization initiatives, keyword targeting, content strategy, Google Business Profile optimization, and organic growth opportunities
• Help organize SEO priorities, timelines, and deliverables across assigned brands
• Assist in tracking SEO, local search, and organic traffic performance metrics
• Coordinate blog content, backlink initiatives, website updates, and local search optimizations with internal and external SEO partners

• Coordinate email and SMS campaign calendars, launches, and lifecycle marketing initiatives
• Work with creative and copy teams to ensure campaigns align with brand goals and promotional timelines
• Monitor campaign KPIs including open rates, click-through rates, conversions, and attributed revenue
• Help ensure campaigns and opt-in processes align with TCPA/TCR and marketing compliance standards

• Coordinate website updates, landing page launches, and funnel optimization projects with web and design teams
• Help organize UTM tracking, attribution setup, and conversion tracking across campaigns
• Assist in improving customer journeys and direct booking funnel performance
• Monitor website and funnel KPIs to identify opportunities for optimization

• Coordinate local partnership opportunities, vendor relationships, and community outreach initiatives for hospitality brands
• Assist with outreach to local businesses, tourism organizations, event groups, universities, wineries, restaurants, and community partners
• Help organize cross-promotional marketing opportunities and local collaboration campaigns
• Coordinate influencer stays, hosted experiences, and partnership activations to drive local awareness and direct bookings
• Track partnership performance, referral opportunities, and community engagement impact across assigned hospitality brands

• Coordinate influencer outreach, partnership campaigns, and local collaboration opportunities
• Help organize influencer deliverables, timelines, campaign tracking, and follow-up communication
• Monitor partnership performance and campaign ROI
• Support relationship management with creators, local businesses, and brand partners

• Coordinate daily, weekly, and monthly KPI reporting across assigned brands and marketing channels
• Track campaign performance, lead generation, CAC, ROAS, booking volume, and revenue attribution
• Work with leadership and team leads to identify optimization opportunities and improve marketing efficiency
• Independently monitor and optimize marketing channels based on campaign and revenue performance
• Help build and maintain reporting dashboards and marketing performance summaries

• Create and maintain marketing SOPs, workflows, documentation, and internal playbooks
• Help standardize campaign launch processes and operational systems across brands
• Organize scalable marketing processes for new and existing businesses
• Coordinate documentation efforts to improve team efficiency and long-term operational consistency

Qualifications & Physical Requirements:

• 3+ years of marketing experience across multiple digital marketing channels
• Experience in hospitality, real estate, luxury, or service-based industries preferred
• Strong understanding of marketing funnels, lead generation, and conversion strategy
• Experience with Meta Ads, Google Ads, SEO, email marketing, and analytics platforms
• Experience with email marketing, SMS marketing, and campaign automation platforms preferred
• Graphic design experience preferred, including familiarity with Canva and Adobe Creative Suite
• Strong eye for branding, creative direction, and marketing aesthetics preferred
• Familiarity with platforms such as HubSpot, Guesty, Attentive, Google Analytics, Google Tag Manager, Canva, and social scheduling tools is a plus
• Strong organizational and project management skills
• Ability to manage multiple brands and priorities simultaneously
• Data-driven mindset with strong analytical and reporting skills
• Must be able to independently monitor, manage, and optimize marketing performance across multiple channels and brands
• Excellent communication and collaboration abilities

• Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.
• Must be able to reliably commute to and work in our St. Petersburg, FL office for 4 days/week. Remote considered for exceptional candidates.

Benefits, Growth & Culture:

• Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
• Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
• Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance