Payrate: $43.00 - $45.00/hr.
Summary:We’re looking for a marketing analytics contractor who loves solving ambiguous problems with data, is comfortable working across multiple data sources (e.g. FullStory/behavioral analytics, SQL, PowerBI, ADX), and can turn vague business questions into clear, actionable insights.
This contractor will collaborate closely with the Web Experience Product Manager and Director to support analytics across marketing programs, experiments, and broader site performance.
Responsibilities:- Evaluate the impact of web projects (cross-team initiatives)—both proactively and in response to stakeholder requests.
- Run and evaluate web experiments using tools like Ninetailed and internal GitHub frameworks.
- Use FullStory to assess the impact of web design on engagement and usability.
- Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact.
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends.
- Collaborate with PMs and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses.
- Support page-level and flow-level investigations to identify issues or opportunities across GitHub.com’s purchase and conversion paths.
Required Skills:- 5–7+ years experience in web analytics and/or marketing analytics.
- Proficiency in A/B testing methodologies—including experiment design, implementation, and results interpretation—with a strong understanding of statistical concepts such as power, significance, and confidence intervals.
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis.
- Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics.
- Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches.
- Strong communication skills, especially the ability to distill findings into clear, actionable recommendations.
- Experience supporting marketing teams, growth teams, or web teams in understanding performance.
- Comfort context-switching across multiple stakeholders and incoming requests.
Nice-to-Have:- Hands-on experience with FullStory or other behavioral analytics tool.
- Proficiency with SQL and comfort querying large datasets.
- Experience with experiment platforms (e.g., Ninetailed, Optimizely, LaunchDarkly).
- Familiarity with BI tools like Power BI, Looker, or Tableau.
- Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
- Experience with GitHub’s ecosystem or developer-focused products (bonus, not required).
Pay Transparency: The typical base pay for this role across the U.S. is: $43.00 - $45.00 /hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying “STOP” to :messages or by contacting privacy@aditiconsulting.com
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