DescriptionRosina Food Products is growing, and we're looking for a strategic and innovative Product & Shopper Marketing Manager to join our Marketing team.This role is ideal for someone who thrives at the intersection of product innovation, retail strategy, shopper insights, and brand activation. You'll play a key role in driving retail growth, launching new products, and creating impactful shopper marketing programs that bring our brands to life both in-store and online.What You'll DoProduct Strategy & InnovationLead product positioning and go-to-market strategy for assigned categoriesDrive commercialization efforts from concept through launchTranslate consumer insights and market trends into actionable product strategiesPartner closely with R&D, culinary, and sales teams to develop winning productsShopper & Retail MarketingDevelop retailer-specific marketing and growth strategiesOwn shopper marketing activation calendars and promotional plansExecute merchandising, retail media, and in-store activation programsSupport key account planning and customer sell-in strategiesActivation & ExecutionLead integrated marketing programs across digital, retail media, and in-store channelsManage agency partners and collaborate with cross-functional teamsEnsure strong brand consistency and execution across all shopper touchpointsPerformance & OptimizationAnalyze program performance, ROI, and retail impactMonitor category trends, shopper behavior, and competitive activityContinuously optimize campaigns and activation strategiesQualifications5–8+ years of experience in CPG marketing, shopper marketing, or trade marketingExperience developing successful shopper marketing programs with measurable retail resultsStrong understanding of retail strategy, merchandising, and promotionsExperience partnering with sales and supporting major retail accountsExcellent project management and communication skillsFood manufacturing or frozen food industry experience preferredExperience with retail media and digital activation is a plusAbility to travel approximately 20%BenefitsCompetitive salary and bonus opportunity - $95,000-$110,000/yrMedical, dental, and vision insurance401(k) with company matchPaid vacation and sick timeCareer growth and leadership development opportunitiesCollaborative, family-oriented cultureOpportunity to make a direct impact within a growing organization#J-18808-Ljbffr