As Marketing Manager, you'll join our Growth Team, reporting to the Chief Operations Officer. You'll shape how aptihealth reaches the payers and health systems we partner with and the patients they serve. This is a part-time role of 20-25 hours per week, scheduled Monday-Friday between 9 a.m. and 5 p.m. It is mostly virtual, with occasional on-site work at our Clifton Park, NY office. Candidates must be based in the Albany-Clifton Park-Saratoga Springs region.
What you'll do
- Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care
- Plan and execute marketing for prospective payer and health system customers, including account-based marketing in Salesforce
- Create sales enablement content and customer presentations
- Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost
- Analyze landing-page and conversion data to improve the funnel
- Support website updates and redesigns, PR and communications
- Lead or support events, tradeshows and sponsorships (some travel)
- Coordinate internal and external resources to deliver on marketing priorities