Marketing Manager, OMIDRIA

The Marketing Manager, OMIDRIA role is responsible for leading all aspects of marketing and brand management for OMIDRIA, an innovative ophthalmic drug for use in cataract surgery, while supporting the company''s government affairs and advocacy efforts. Core functions

include the management of marketing plans and programs, development of sales assets, program launches, and projects in support of brand management including clinical activities. On advocacy, external lobbying firms and agencies lead legislative and regulatory strategy execution directly; this role coordinates with those partners to keep efforts on track and aligned with corporate and brand objectives, and maintains clear communication across internal teams and external partners. The role also maintains direct relationships with ophthalmology industry associations (e.g. OOSS, ASCRS, AAO, ASOA, ASOE) and occasionally handles account-facing

enquiries related to regulatory topics.

Essential responsibilities include:

• Manage the promotional material portfolio including the development of creative and clinical materials to support brand initiatives including sales assets, training materials, and presentations
• Aid in the development of positioning and messaging, branding, and educational platforms for HCP and other audiences
• Work with the clinical team to leverage clinical data, strengthen the sales proposition, and enhance KOL communication, especially around dropless cataract surgery
• Serve as the internal point of contact for legislative, regulatory, and advocacy activities led by external lobbying firms and agencies, ensuring strategies stay on track and aligned with corporate and brand objectives
• Build and maintain direct relationships with ophthalmology industry associations (e.g.OOSS, ASCRS, AAO, ASOA, ASOE); support, without leading, engagement with federal, state, and local policymakers and regulators, deferring to external lobbying partners for direct advocacy
• Stay informed on political, legislative, regulatory, and policy developments that could impact the business (e.g. MIPS, No Pain Act, ASC Fairness Act), drawing on updates from external lobbying partners and industry sources
• Coordinate internal response and messaging alignment for regulatory inquiries, inspections, disputes, and other high-stakes interactions with government authorities handled directly by Legal and external counsel/agencies and support preparation of company input during open comment periods
• Facilitate meetings directly with accounts on enquiries related to MIPS and regulations
• Support the implementation of product marketing plans to drive brand strategy and sales
• Manage the brand's participation at ophthalmology professional meetings including exhibit design and production as well as promotional activities and sponsorships
• Manage advertising and production agencies for the deployment and analytics of omni-channel advertising + monitor results relative to spend (ROI) Manage the promotional speaker bureau, content, and programs for targeted key opinion leaders (KOLs) and maintain strong relationships Support key logistical activities, notably those related to the Promotional Review Committee (PRC) and promotional materials fulfillment
• Manage budgets and expenses, ensuring that resources are utilized effectively and efficiently

CORE COMPETENCIES

• Working knowledge of government affairs and policymaking, sufficient to manage and
• align external partners
• Excellent communication skills; stakeholder and KOL relationship management
• Medical and scientific content development
• Governance and compliance in medical communications; ability to operate cross-
• functionally in a global organization

QUALIFICATIONS, SKILLS & EXPERIENCE

Essential

• Experience managing external agencies and third-party vendors in a regulated
• healthcare or pharmaceutical environment
• Experience in marketing, sales, and/or medical communications within the
• pharmaceutical industry
• Strong understanding of reimbursement, clinical content, compliance, and industry
• regulations
• Experience supporting meetings (legislative and marketing) with a willingness to travel
• domestically up to 25% of the time

Desirable

• Experience in ophthalmology, cataract or refractive surgery
• Experience working in government affairs, lobbying, and general market access
• Experience working in a global matrix organisation with prior leadership experience
• Experience and familiarity with "buy-and-bill" or medical benefit products

What you can expect from us:

• Comprehensive benefits package
• Global appreciation platform to recognise colleagues around the globe
• Fantastic opportunity to work with highly talents teams and individuals and grow with the business
• Exciting variety of engagement events like yoga, seat chair massages, Summerfest, quarterly Love to Learn events
• Being part of an organisation you can be proud to work for changing the lives of millions of people!

Rayner provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.