Marketing Manager

DataShield / Shred Vault

  • Omaha, Nebraska
  • 3 days ago

    Highlights

    The role supports both Shred Vault and DataShield, with priorities centered on commercial lead generation, sponsor-supported acquisition, retail promotion, consumer adoption, and client renewal support through sustainability and impact reporting. This is a hands-on opportunity in an early-stage environment where the Marketing Manager owns execution across channels, builds playbooks and attribution infrastructure, and directs third-party vendors when needed.

    Numbers & Facts

    LocationOmaha, Nebraska

    Description

    Benefits:
    • sIRA matching
    • Health insurance
    • Paid time off
    • Vision insurance
    • Bonus based on performance
    • Dental insurance
    About the Role
    Shred Vault LLC, part of The Shield Group, is hiring a Marketing Manager in Omaha, Nebraska. Reporting to the Chief Product Officer, this full-time individual contributor role turns the company’s growth model into a measurable, repeatable revenue engine. This is a hands-on opportunity in an early-stage environment where the Marketing Manager owns execution across channels, builds playbooks and attribution infrastructure, and directs third-party vendors when needed. The role supports both Shred Vault and DataShield, with priorities centered on commercial lead generation, sponsor-supported acquisition, retail promotion, consumer adoption, and client renewal support through sustainability and impact reporting.
    Core Responsibilities
    • Build and manage kiosk and app-based lead-generation programs that increase qualified commercial leads and improve conversion to revenue
    • Coordinate lead handoff, qualification feedback, and closed-won reporting with Client Operations and Shred Partners
    • Create and maintain B2B co-marketing playbooks, activation checklists, templates, collateral, and reporting packages across client programs
    • Produce pitch materials and campaign assets that support sponsorship and other B2B-facing sales efforts
    • Execute co-marketing activations and deliver post-program recaps that quantify impressions, conversions, earned media value, and client impact
    • Develop retailer-facing launch and promotion materials, including signage, point-of-purchase collateral, local landing pages, and launch campaigns
    • Own launch marketing for new locations, including Google Business Profile setup, local SEO coordination, and campaign rollout
    • Establish and maintain attribution tracking across paid, earned, organic, sponsor, and kiosk-driven channels
    • Report channel performance, customer acquisition cost, conversion trends, and campaign effectiveness to improve resource allocation
    • Maintain accurate campaign, lead source, and account data in HubSpot or comparable systems
    • Build onboarding, activation, engagement, win-back, review, and referral programs that support consumer adoption and repeat usage
    • Manage social media publishing, community engagement, content production, landing page updates, and end-to-end campaign execution
    • Oversee external vendors and partners to ensure work is delivered on time, within scope, and aligned to business priorities
    • Translate feedback from retailers, clients, and internal stakeholders into practical improvements to campaigns and promotional programs
    • Support executive KPI reporting, sustainability and impact reporting, and marketing support for DataShield as assigned
    Required Skills & Abilities
    • Ability to take ownership of marketing execution and make sound decisions within a defined business framework
    • Strong written communication skills for collateral, reporting, campaign materials, and documented playbooks
    • Comfort managing multiple priorities in a fast-moving environment with clear deadlines and shifting needs
    • Skill in building structured processes, tracking performance, and maintaining reliable documentation
    • Experience using attribution, customer acquisition cost, and conversion insights to improve marketing efficiency
    • Ability to work effectively with internal stakeholders, external vendors, retail partners, and client-facing teams
    • Hands-on capability across content, email, social media, campaign execution, and creative direction
    • Working proficiency in HubSpot or a comparable CRM, including disciplined data management
    Other Requirements
    • Experience owning marketing execution end to end in a small-team or early-stage environment
    • Background in B2B marketing, growth marketing, demand generation, or a related marketing operations role
    • Experience with partner, sponsor, or channel co-marketing programs
    • Familiarity with local promotion, multi-location marketing, and Google Business Profile management is preferred
    • Experience managing vendors or agencies is preferred
    • Local travel may be required for retail partners, sponsor activations, and kiosk events
    • Compensation includes a competitive base salary plus KPI-tied performance bonus

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