Marketing Manager, Paramit CDMO Solutions
Morgan Hill, CA 95037
Full-Time | Exempt | Remote
Travel: Approximately 10-20% as needed
Salary Range: $100,000-$125,000
Make an Impact at Tecan
Are you a strategic, hands-on B2B marketer who understands how to position complex technical solutions and turn market insights into commercial opportunities? Join Tecan as a Marketing Manager, Paramit CDMO Solutions, where youll play a key role in building awareness, generating qualified demand, strengthening customer engagement, and supporting the growth of Tecans CDMO business.
In this role, youll serve as a strategic marketing partner to Paramit Commercial Teams, Sales, Business Development, Product Management, Brand, Internal Communications, and Global Regional Teams. Youll develop and execute integrated marketing strategies, campaigns, digital programs, thought leadership, events, and sales enablement initiatives that support commercial objectives and strengthen Paramits position in the market.
The ideal candidate brings experience marketing complex B2B technical solutions or services, particularly within EMS (Electronic Manufacturing Services), CDMO, contract manufacturing, electronics manufacturing, OEM, Life Sciences, Medical Technology, or related industries. Youll need to be comfortable translating technical capabilities and customer needs into clear, compelling value propositions and marketing programs.
This is a highly collaborative and hands-on role for a marketer who can move comfortably between strategy and execution, work independently in a remote environment, and partner effectively with commercial teams across a global organization.
How Will You Make an Impact?
- Develop and execute strategic marketing plans for Paramit, Tecans CDMO offering, aligned with business and commercial objectives.
- Develop messaging frameworks, value propositions, and market positioning that clearly communicate Paramits capabilities, differentiation, and customer value.
- Translate complex technical, manufacturing, and business concepts into compelling marketing messages and customer-facing content.
- Design and implement integrated marketing campaigns, including Account-Based Marketing (ABM) initiatives.
- Create and manage multi-channel marketing programs that drive brand awareness, engagement, qualified demand, and commercial growth.
- Develop and execute digital marketing initiatives across LinkedIn, email, website, and other relevant media channels.
- Manage website and LinkedIn content and lead-generation activities in partnership with Paramit Commercial Teams.
- Develop thought leadership content and executive communications that strengthen market positioning and industry visibility.
- Gather and translate customer, market, competitive, and industry insights into actionable marketing strategies, campaigns, and content.
- Partner with Sales and Business Development to understand target customers, buying processes, market opportunities, and customer needs.
- Develop sales enablement materials, including presentations, brochures, case studies, campaign toolkits, and digital assets.
- Support commercial teams with marketing programs designed to strengthen customer engagement and advance opportunities through the sales funnel.
- Manage the assigned marketing budget and marketing resources to maximize effectiveness and return on investment.
- Monitor campaign performance, lead quality, conversion metrics, and marketing ROI, using data-driven insights to optimize marketing activities.
- Lead, execute, and support local and global events, including industry conferences, customer events, trade shows, and webinars.
- Maintain and update the Partnering Business presentation library and coordinate with content owners to ensure materials are current and aligned.
- Collaborate with Brand and Internal Communications to ensure consistent messaging and alignment with Tecans corporate brand.
- Collaborate with Global Regional Teams to support effective marketing execution across markets.
- Support the development of executive-level presentations and communications for internal and external meetings.
- Identify opportunities to improve marketing processes, customer engagement, lead generation, and overall marketing effectiveness.
What You Bring
- Strategic and hands-on approach to B2B marketing.
- Strong understanding of complex B2B sales and marketing environments.
- Experience marketing technical products, services, manufacturing capabilities, or solutions to business customers.
- Ability to understand complex technical concepts and translate them into compelling customer value propositions.
- Strong expertise in integrated marketing campaigns and Account-Based Marketing (ABM).
- Strong storytelling, positioning, messaging, and content development skills.
- Experience developing demand-generation programs and supporting lead lifecycle management.
- Data-driven mindset with the ability to evaluate campaign performance, lead quality, conversion, and marketing ROI.
- Strong understanding of digital marketing and demand-generation principles.
- Excellent cross-functional collaboration and stakeholder management skills.
- Ability to partner effectively with Sales, Business Development, Product Management, Commercial, Brand, and Communications teams.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent written, verbal, communication, and presentation skills.
- Ability to develop clear and compelling content for technical, commercial, and executive audiences.
- Customer-focused mindset with strong business and commercial acumen.
- Self-motivated, proactive, and comfortable working independently in a remote environment.
- Ability to work effectively with global, multicultural teams.
- Adaptable mindset with a focus on continuous improvement and innovation.
- Willingness and ability to travel approximately 20-30% as needed.
Your Background
- Bachelors or Masters degree in Marketing, Business Administration, Communications, or a related field.
- 5-7 years of B2B marketing experience, preferably in a complex technical, manufacturing, or life sciences environment.
- Experience in EMS (Electronic Manufacturing Services), CDMO, Contract Manufacturing, Electronics Manufacturing, OEM, Medical Technology, Life Sciences, or a related industry is strongly preferred.
- Experience working within a multinational or global organization.
- Demonstrated experience developing and executing integrated marketing strategies and campaigns.
- Experience supporting Sales and Business Development teams in a complex B2B environment.
- Experience marketing products, services, or solutions with longer sales cycles and multiple customer stakeholders.
- Experience with digital marketing channels, including SEO, SEM, social media, email marketing, and LinkedIn.
- Experience with marketing automation platforms such as HubSpot.
- Strong proficiency with Microsoft 365, including Teams, Excel, PowerPoint, and SharePoint.
- Experience with website content management systems (CMS).
- Technical writing experience or demonstrated ability to develop clear and compelling technical content.
- Experience analyzing marketing performance using dashboards, reporting tools, and data-driven insights.
- Strong written and verbal English communication skills.
Nice to Have
- Experience marketing EMS, Electronic Manufacturing Services, CDMO, contract manufacturing, or OEM solutions.
- Experience within the Life Sciences, Diagnostics, Biotechnology, Medical Technology, or MedTech industries.
- Experience marketing complex manufacturing capabilities or technical services to OEM customers.
- Experience working with global commercial organizations and regional marketing teams.
- Training or certification in Account-Based Marketing, Branding, Project Management, or related disciplines.
- Marketing Analytics experience and advanced marketing performance measurement.
- Experience with CRM platforms such as Salesforce or SAP C4C.
- Familiarity with AI-assisted content creation and marketing productivity tools.
- Experience applying AI to marketing strategy, content development, campaign execution, or marketing analytics.
- Understanding of customer journey mapping and lead lifecycle management.
- Experience developing executive-level presentations and communications.
- Additional language skills, particularly German.
- Demonstrated creative thinking and innovation in developing marketing programs.
Remote Work & Travel
This position is remote within the United States and requires the ability to work effectively and independently in a remote environment while maintaining strong collaboration with global and cross-functional teams.
The role requires approximately 20-30% travel as needed, which may include customer meetings, internal meetings, industry conferences, trade shows, webinars, events, and other business activities. Travel requirements may vary based on business and commercial needs.
Compensation
Salary Range: $100,000-$125,000
Salary will be determined based on the applicants education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with relevant industry and market data.