Marketing Manager III

The Marketing Manager will partner cross-functionally with product, paid media, creative, and analytics teams to deliver measurable growth against acquisition and cost-efficiency goals. This role will own the strategy, execution, and optimization of marketing programs that drive net-new Prime member acquisition across paid and owned channels.

JOB TITLE: Marketing Manager III
LOCATION: Seattle, WA (Onsite)
DURATION: 3 Months (potential extension)
PAY RANGE: $45 - $55/hr.

TOP 3 SKILLS:

• 5+ years of marketing experience, with a focus on customer acquisition/performance marketing.
• Hands-on experience managing paid channels (paid social, programmatic/DSP, paid search).
• Proven track record of owning budgets and hitting measurable growth targets.

POSITION SUMMARY:
We are seeking an experienced Marketing Manager to join the WW Prime Core Acquisition team. This role will own the strategy, execution, and optimization of marketing programs that drive net-new Prime member acquisition across paid and owned channels. The Marketing Manager will partner cross-functionally with product, paid media, creative, and analytics teams to deliver measurable growth against acquisition and cost-efficiency goals.

RESPONSIBILITIES:

• Own and execute acquisition marketing campaigns across paid social, paid search, display/ADSP, and owned channels.
• Define channel strategy, budget allocation, and performance targets (signups, CPA, ROAS).
• Partner with paid media POCs and agency teams to launch, monitor, and optimize campaigns.
• Develop and test creative, messaging, and audience strategies to improve conversion.
• Build and maintain measurement frameworks; report on KPIs and translate insights into action.
• Collaborate with product and analytics to identify new acquisition opportunities and audience segments.
• Manage budget forecasting, pacing, and monthly/quarterly business review inputs.

QUALIFICATIONS:

• 5+ years of marketing experience, with a focus on customer acquisition/performance marketing.
• Hands-on experience managing paid channels (paid social, programmatic/DSP, paid search).
• Proven track record of owning budgets and hitting measurable growth targets.
• Strong analytical skills; comfortable working with data to drive decisions.

PREFERRED QUALIFICATIONS:

• Experience in subscription or membership growth marketing.
• Familiarity with DSP / ADSP and cross-channel media planning.
• Experience partnering with creative and agency teams at scale.
• Strong written and verbal communication; experience presenting to senior leadership.
• Experience with A/B testing and incrementality measurement.

EDUCATION:

• Bachelor's degree or equivalent practical experience.

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

IND123BENEFITS SUMMARY:
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.