Marketing Manager - Educational Toys & Games

Thames & Kosmos LLC

  • Providence, RI
  • Today

    Highlights

    T&K makes science toys and kits that teach through fun, hands-on experimentation; games that challenge the mind and bring people together; activity toys that encourage imagination and open-ended play; and curricula that support educators to make learning enjoyable and effective. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries, and its products have been the recipients of hundreds of accolades — including TIME's Best Inventions list, the Oppenheim Toy Portfolio Awards, and the Toy Association's Toy of the Year Awards.

    Numbers & Facts

    LocationProvidence, RI

    Description

    Job Description

    Job Description

    Thames & Kosmos is looking for a Marketing Manager to execute marketing initiatives across digital, social, PR, email, and events — driving awareness and demand for our products with retailers, consumers, educators, and press. This is a hands-on role for someone who takes initiative, moves fast, and wants to contribute meaningfully to a mission-driven brand. This position reports to the Senior Marketing Manager and works cross-functionally with the sales, creative, and product development teams.


    Core Responsibilities:


    Marketing Execution:
    • Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
    • Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
    • Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
    • Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
    • Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints


    Email Marketing:
    • Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
    • Maintain and grow email subscriber lists across key audience segments
    • Track campaign performance and optimize based on results


    Social Media & Content:
    • Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals

    • Identify emerging content opportunities, platform trends, and community engagement moments

    • Track performance metrics and report on reach, engagement, and growth on a regular cadence


    Public Relations:
    • Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
    • Own sample tracking, review statuses, and outreach follow-up
    • Coordinate the submission process for press releases and industry award programs
    • Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders


    Additional Responsibilities:


    • Support planning and coordination of trade shows, consumer events, retailer activations, and demo programs
    • Assist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
    • Help identify and recruit brand ambassadors and demo volunteers as needed
    • Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner

    • Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis


    Key Skills & Qualifications:
    • 3–5 years of experience in consumer product marketing
    • Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
    • Experience with B2B and B2C marketing across digital and traditional channels
    • Self-starter with demonstrated ability to manage projects from concept to execution independently
    • Experience running paid ad campaigns across Meta, Google, or similar digital platforms
    • Strong collaborator across sales, product, and creative teams
    • Excellent written and verbal communicator; comfortable presenting on camera
    • Highly organized with strong project management instincts and attention to detail
    • Creative thinker with a consistent eye for brand voice and visual standards
    • Curious about marketing trends, tools, and consumer behavior
    • Proficient in presentation tools like PowerPoint, Canva or similar software
    • Experience with Klaviyo and Adobe Creative Suite is a plus


    Compensation & Benefits:
    • Full-time position; salary commensurate with experience
    • Full company-paid medical, dental, and vision insurance
    • Generous vacation and sick day policy
    • Health and wellness stipend
    • 401(k) after one year of employment
    • Plus additional benefits


    How to Apply:

    Please submit the following to be considered:

    • Resume

    • Cover letter

    • References


    About Thames & Kosmos

    Thames & Kosmos (T&K) is a publisher of products that inspire kids and families to think deeper, play longer, and figure stuff out. T&K makes science toys and kits that teach through fun, hands-on experimentation; games that challenge the mind and bring people together; activity toys that encourage imagination and open-ended play; and curricula that support educators to make learning enjoyable and effective. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries, and its products have been the recipients of hundreds of accolades — including TIME's Best Inventions list, the Oppenheim Toy Portfolio Awards, and the Toy Association's Toy of the Year Awards. T&K is headquartered in Providence, RI, and is the North American subsidiary of Franckh-Kosmos Verlags-GmbH & Co. KG. www.thamesandkosmos.com


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