Marketing Manager

About the Opportunity

Key Responsibilities

Marketing Strategy

• Develop marketing plans that support company growth and sales goals.
• Build and manage promotional and marketing calendars.
• Translate business goals into effective campaigns and marketing initiatives.
• Manage marketing priorities, budgets, and timelines.

Digital Marketing

• Lead email marketing, social media, paid advertising, Google, SEO, and website marketing.
• Grow the company's online audience and customer base.
• Track campaign performance and make data-driven improvements.
• Test new marketing ideas and channels to drive growth.

Content & Brand

• Help shape the company's brand, messaging, and overall visual identity.
• Oversee content across social media, email, website, video, print, signage, products, classes, and events.
• Maintain consistent branding while balancing awareness with sales-focused campaigns.

Website & E-Commerce

• Improve website content, product pages, landing pages, and the overall customer experience.
• Drive website traffic, online sales, and e-commerce conversions.
• Leverage website and customer data to improve the customer journey.

Retail, Events & Vendor Marketing

• Develop campaigns that drive traffic to stores, classes, events, and educational programs.
• Support product launches, promotions, and special events.
• Collaborate with store teams, vendors, and partners on marketing initiatives.
• Identify and maximize vendor marketing and co-op opportunities.

Analytics & Budget Management

• Track key marketing metrics and campaign results.
• Measure the performance of email, social media, paid advertising, website, events, and promotions.
• Manage marketing budgets and provide leadership with clear updates and recommendations.

Team Leadership

• Lead, mentor, and develop the Marketing Assistant.
• Keep marketing projects organized and on schedule.
• Collaborate closely with ownership, store leadership, vendors, and internal teams.
• Ensure projects are completed accurately and on time.

What Success Looks Like

• Increase brand awareness within the sewing, quilting, embroidery, and creative communities.
• Attract new customers and strengthen existing customer relationships.
• Grow website traffic, e-commerce sales, and email audiences.
• Improve paid digital advertising performance.
• Increase participation in stores, classes, events, and educational programs.
• Strengthen coordination between marketing, retail, events, merchandising, and vendors.
• Build a consistent and recognizable brand.
• Use data and results to continually improve marketing performance.

Technology & Marketing Skills

• Meta Business Suite / Meta Ads
• Google Ads & Google Analytics
• Email & Lifecycle Marketing
• SEO
• Social Media Marketing
• Campaign Analytics & Reporting
• Adobe Creative Suite and/or Canva
• Content Creation
• Video & Storytelling
• Shopify
• Klaviyo
• Digital Advertising Platforms
• Project Management Tools

Why Consider This Opportunity?

• $85,000–$90,000 annual salary
• Join a growing, established family-owned business
• Take ownership of the company's marketing function
• Have a direct impact on company growth and brand development
• Work across digital marketing, e-commerce, retail, events, education, and content
• Creative and community-focused work environment
• Opportunity to bring new ideas and make a meaningful impact
• Work closely with company leadership and have a voice in the company's marketing direction