As a Marketing Manager at our boutique civil law firm, you'll play a pivotal role in propelling our personal inury law firm to new heights. We're seeking an innovative leader to drive marketing strategies that align with our business goals and uphold the highest industry standards. You'll be at the forefront of digital and traditional marketing initiatives, working closely with our leadership and internal departments to maintain brand consistency and contribute to strategic decision-making. Your impact will be significant as you guide our marketing efforts with creativity and strategic insight.
We're looking for someone with a bachelor's degree in Marketing or a related field, and at least three years of experience in marketing within professional services. Your expertise in digital marketing, including email campaigns, social media, and event marketing, will be key. Excellent communication skills and the ability to manage multiple projects are essential. Familiarity with CRM platforms and marketing analytics is a plus. In return, we offer a competitive benefits package with health insurance, a 401(k) plan, paid time off, and professional development opportunities. Join us, grow your career, and shape the future of our firm.
Compensation:$75,000 - $110,000 commensurate with experience
Responsibilities:- Developing an annual Marketing/Digital and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
- Evaluating and analyzing the performance of campaigns and reporting to ownership
- Create, maintain, and analyze law firm KPIs and reporting to ownership
- Engaging in research and analysis, and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
- Creating promotional messages and themes to drive business
- Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets
- Managing third-party vendors and negotiating media buys
- Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
- Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
- Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience
- Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts
- Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of three years of marketing experience within professional services
- Proven track record of developing and executing successful marketing strategies
- Strong digital marketing skills, including SEO, social media management, and content marketing
- Ability to evaluate and analyze campaign performance, providing insightful reports to stakeholders
- Experience in coordinating and integrating marketing strategies across multiple channels
- Proficiency in managing third-party vendors and negotiating media buys effectively and efficiently
Benefits
Health insurance
Retirement Plan 401(k)
Paid time off (PTO)
Paid holiday time
Annual review