Marketing Manager - Bicycle Division

Working closely with Product Management, Sales, and global marketing teams, this role translates business objectives and marketing strategies into actionable plans that drive awareness, engagement, product adoption, and sales growth across the North American bicycle market. Familiarity with digital marketing technologies, marketing automation platforms (like Salesforce), and web management tools.

Kenda Tire is a leading manufacturer of wheels and tires for ATV, bicycle, golf, industrial, light-truck, mobility, motorcycle, passenger-car, trailer, and utility applications. In addition to a comprehensive portfolio of Kenda brand retail products, we supply fleet volumes of wheels and tires to some of the world's largest vehicle manufacturers. Our Reynoldsburg, Ohio location is the site of Kenda USA, which manages all aspects of Kenda’s North American operations.

We are seeking a Marketing Manager to support growth of the Kenda Bicycle business by executing product launches and go-to-market initiatives that improve brand awareness, engagement, and content performance. Support dealer growth, sell-through, and sales objectives. Deliver effective event, athlete, and sponsorship activations. Continuously improve marketing effectiveness through measurement and reporting.

Working closely with Product Management, Sales, and global marketing teams, this role translates business objectives and marketing strategies into actionable plans that drive awareness, engagement, product adoption, and sales growth across the North American bicycle market.

Location: United States - Columbus, OH; open to remote-based candidates based on experience and skills.

Travel: 20-23% including trade shows, customer visits, industry events, athlete activations, and media events.

Benefits:

• Generous Pay commensurate with experience and/or education and commission.
• Benefits package includes medical, dental, vision, life, accident, critical care, and short-term & long-term disability insurance
• 401K retirement program with employer match
• Paid holidays, sick and vacation time
• Employee purchase pricing on auto, power sport, and bicycle tires

Education and/or Work Experience Requirements:

Required

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience.
• Experience supporting product launches, marketing campaigns, events, or dealer programs.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Ability to understand strategic objectives and translate them into actionable marketing plans.

Preferred

• Passion for and experience in the cycling, sporting goods, outdoor, or active lifestyle industries.
• Experience working with dealer-distribution sales channels.
• Experience managing athlete, ambassador, or sponsorship programs.
• Experience managing external agencies, vendors or creative partners.

Responsibilities:

Product Launches & Marketing Programs

• Execute product launches, campaigns, and go-to-market initiatives from planning through implementation.
• Translate business objectives into actionable marketing plans, timelines, and deliverables.

Content & Brand Communications

• Coordinate the development of product, athlete, dealer, and brand content across marketing channels.
• Manage agencies, creative partners, and marketing assets to ensure consistent brand communication.

Dealer & Sales Support

• Develop dealer marketing materials, promotional programs, and sales support resources.
• Partner with Sales to support dealer engagement, product education, and sell-through initiatives.

Events & Athlete Programs

• Coordinate trade shows, events, activations and sponsorship programs.
• Ability to lift heavy event booth materials up to 50 lbs.
• Manage athlete, ambassador, and influencer relationships to maximize brand impact.

Marketing Performance & Insights

• Track key marketing metrics and provide performance insights and recommendations.

• Manage project timelines, budgets, marketing calendars, and reporting activities.

• Other duties as assigned.

Knowledge, Skills, and Abilities Required:

• Excellent verbal and written communication skills to convey ideas, collaborate effectively, and present findings.

• The ability to analyze market data, identify trends, and make data-driven decisions.

• Innovative thinking to develop engaging marketing campaigns and solutions.

• Familiarity with digital marketing technologies, marketing automation platforms (like Salesforce), and web management tools.

• Strong organizational and project management skills to manage multiple campaigns and deadlines simultaneously. Excellent interpersonal and customer service skills.

• Excellent organizational skills and attention to detail.

• Strong analytical and problem-solving skills.

• Ability to create, implement, and monitor budgets.

• Thorough understanding of principles and methods used to promote, display, and sell products and services.

• Proficient with Microsoft Office Suite or related software.

• Must demonstrate honesty, integrity, and professionalism at all times

Equal Opportunity Employer (EOE).

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