Marketing Manager

About the Role:

We are currently seeking a Marketing Manager for customer advocacy, to lead programs that bring the voice of the customer to life across the organization. This role is responsible for building and executing advocacy initiatives that highlight client success, strengthen the brand, and support key business priorities.

You will drive projects from concept through delivery by aligning the right teams, tools, and processes to ensure work moves forward efficiently and produces measurable impact. Partnering closely with product marketing, sales, creative, field marketing, and business unit stakeholders, you'll develop integrated, multi-channel programs that turn customer outcomes into compelling stories for the market.

Success in this role requires strong cross-functional collaboration, the ability to manage multiple initiatives at once, and a sharp eye for maintaining consistent brand and messaging standards across every touchpoint.

What You'll Do:

• Plan, manage, and execute marketing programs within an assigned functional area

• Drive projects forward by coordinating across internal teams, tools, and systems to ensure on-time delivery of marketing initiatives

• Develop and maintain project plans, timelines, and workflows for complex, multi-stakeholder programs

• Collaborate with cross-functional partners across product marketing, sales, creative, and business units to align priorities and deliverables

• Serve as a connector between corporate marketing and field or business unit teams to ensure programs are relevant and coordinated

• Manage relationships with external agencies, vendors, and partners to support program execution

• Ensure brand consistency and adherence to messaging standards across all marketing materials and channels

• Define and track KPIs for assigned programs and report on performance with recommendations for improvement

• Develop and document processes, templates, and best practices to improve team efficiency and scalability

• Monitor industry trends, platform developments, and competitive activity relevant to area of focus

• Contribute to corporate marketing strategy by sharing insights, recommendations, and cross-functional learnings

• Represent the corporate marketing team in internal and external forums as needed

• Lead, coach, or mentor marketing team members, as applicable

Who You Are:

• Bachelor's degree in marketing, Business Administration, or related field

• Seven years of experience planning and executing marketing strategies

• Experience in a business-to-business (B2B) marketing organization

• Demonstrated experience managing or coordinating marketing programs end-to-end

• Proven track record generating and capturing product demand through data-driven marketing

• Proficiency in Microsoft 365 desktop applications, including Word, Excel, and PowerPoint

• Advanced knowledge of performance tracking, data analysis, and reporting, with ability to

• interpret data and translate findings into actionable insights

• Exceptional verbal and written communication skills with ability to convey complex concepts clearly

• Exceptional organizational and project management skills with ability to manage multiple

• competing priorities

• Excellent attention to detail, proofreading, and editing skills

• Strong interpersonal and relationship management skills

• Analytical mindset with ability to define, track, and report on KPIs

• Ability to work independently and collaboratively across teams and time zones

• Demonstrated ability to influence and drive alignment without direct authority

Ideal to Have:

• Experience leading, coaching, or developing marketing team members

• Enterprise software or technology industry experience

• Real estate or property management industry experience

• Experience in one or more of the following disciplines: client advocacy, social media

• management, public relations, brand management, or content marketing

• Proficiency in digital marketing channels and platforms, including social media management tools, SEO, SEM, email marketing, and web analytics

• Proficiency with project management and CRM software

• Experience with marketing automation platforms

• Familiarity with social media management, media monitoring, or client advocacy platforms

• Experience managing agency or vendor relationships and contracts

• Experience with website CMS platforms and digital content management

• Public speaking or event facilitation experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We've created a team of over 10,000 employees in over 40 locations around the globe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.

Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.

#YardiCareers #TeamYardi #hiring

Annual Salary Range: $120,000 - $135,000

All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE/Race/Gender/Disability/Vets

• sk

#LI-Hybrid