| Location | Gulfport, MISSISSIPPI |
Competitive base salary of $55,000$65,000
Quarterly performance-bonus opportunity
Health insurance
Dental and vision insurance
Paid time off
401(k) or retirement plan
Paid Nexstar Network training and professional development
Company phone or phone allowance
Employee service discounts
A visible role with direct access to company leadership
The opportunity to build and lead the marketing function of a growing multi-trade service company
The Big Task
Your primary responsibility is to help us grow by creating qualified customer demand, strengthening our local brand and ensuring our marketing investment produces measurable results. You will own the marketing dashboard, manage outside agencies and vendors, create and launch campaigns, monitor the marketing budget and provide leadership with clear recommendations about where we should increase, reduce or redirect spending.
This is a hands-on position. You must be comfortable moving between strategy, numbers, vendor meetings, campaign planning, content creation and day-to-day execution.
Key Responsibilities
Develop and maintain an annual marketing plan and campaign calendar covering HVAC, plumbing, electrical, generators and maintenance memberships.
Manage and monitor an annual marketing budget in the $250,000$500,000 range.
Track spending against the approved budget and provide accurate monthly forecasts.
Manage relationships with digital agencies, media partners, printers, community organizations and other marketing vendors.
Reconcile vendor and agency reports against ServiceTitan leads, booked calls, completed jobs and revenue.
Develop recruiting campaigns that generate qualified applicants for technicians, installers, salespeople and office positions.