Job Title: Senior Marketing Manager
Contract Duration: 1 year, possible extension
Location: Plano, TX
Work Arrangement: Onsite
Summary
The Sr Marketing Manager, reporting into the Head of Marketing, is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around the Samsung Masterbrand and year-round key sales drive periods.
Responsibilities
Global Campaigns- Manage campaign strategy to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives.
- Align US requests with GMO team (product, timeline, creative)
- Align with LOBs (X-Category teams) on featured products and promotions
- Align with channel teams (CRM, Performance Marketing, Organic Social, Communications) to implement campaign in their areas
- Work with in-house design team and partner agency to finalize localized toolkits
Prepare and present content and analyses for recurring cross-functional meetings that drive actionable decision making and recommendations for the organization- Manage and communicate annual Brand Calendar
- Hold bi-weekly meeting with team (Channel, XLOB, Ecom, etc). to provide updates on corporate marketing / S.com activities.
S.com campaigns- Works with S.com CX/UX team to execute campaigns throughout the year.
- Report and optimize for each campaign in-real-time incl. daily reporting, optimization decisions, escalation of issues for quick resolution on brand campaigns
- Coordinate brand campaign and available promotions with the ecommerce team
Partnerships- Work with external partners to execute Samsung programs
- Execute all aspects of the partnership opportunities based on partner contracts
- Coordinate creative executions for LOBs to implement on advertising opportunities (for eg: in stadiums)
Minimum Qualifications- Bachelor's degree in Business Administration, Marketing, or a related field.
- 8+ years of Marketing + Project Management experience.
- Ability to work independently and manage multiple priorities effectively.
- Proficiency in tools like Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe
- Excellent written and verbal communication skills.
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