Marketing Lead At PNC, our people are our greatest differentiator. We're committed to delivering exceptional customer experiences while fostering an inclusive workplace where employees can grow and contribute. The Marketing organization at PNC is helping shape the future growth of one of the nation's leading financial institutions. As a strategic growth engine for the business, we combine data, technology, insights, and creativity to drive customer growth and deliver measurable business impact. We're building a team of curious problem solvers, collaborative partners, and accountable leaders who are passionate about creating what's next for marketing and customer growth. As a Marketing Lead, you will play a key role in shaping and executing strategies that drive customer engagement, strengthen our brand, and deliver measurable business results.ResponsibilitiesLead the development and execution of integrated, customer-focused marketing strategiesTranslate business goals and insights into targeted campaigns and go-to-market plansPartner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiativesUse performance data to optimize campaigns and drive continuous improvementDefine and prioritize strategic roadmaps aligned to business impactInfluence stakeholders and drive alignment through clear, data-driven communicationWhat Sets This Role ApartOwnership across both strategy and executionExposure to enterprise-level initiatives in a matrixed environmentOpportunity to shape PNC's market presence through innovative marketingQualificationsSuccessful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.Preferred SkillsAdvertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-OrientedCompetenciesBusiness Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix ManagementWork ExperienceRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.EducationBachelorsCertificationsNo Required Certification(s)LicensesNo Required License(s)