Job Summary The jobholder is responsible for the design, creation, and delivery of marketing programs to support expansion and growth of the company's products and services. Essential Duties and Responsibilities - Manage and coordinate all marketing, advertising and promotional activities
- Analyze internal and external data to develop business insights and recommendations for action
- Design, write and produce communications such as direct mail, collateral, event support materials, newsletters, brochures, customer surveys
- Develop and deliver internet-based marketing such as e-mail campaigns and e-mail newsletters
- Develop and execute strategies across various social media platforms to engage audiences, build brand awareness, generate leads, and promote the company's products or services
- Participate in the maintenance and updating of company web site
- Review, update, and maintain marketing databases
- Participate in sales meetings to keep sales team informed and up to date on marketing activities and initiatives
- Assist sales team with marketing project requests
- Cross-collaborate with all departments within the company, including our FL offices, to help meet organizational objectives
- Monitor, review and report on all marketing and lead generation activities and results
- Assist in determining the marketing budget and deliver marketing activities within the agreed budget
- Work and maintain relationships with existing marketing vendors and develop relationships with new vendors as required to achieve marketing and budget goals
- Set up and participate in industry trade shows
Job Specifications - Bachelor's degree in Marketing, Business Communications, English, Journalism, or related area is required
- 3+ years of general marketing experience including but not limited to print ads, direct mail, promotions, trade shows and web marketing
- 3+ years of business-to-business product marketing, preferably in the technology industry
- Excellent written, communication and presentation skills
- Ability to handle multiple projects, manage conflicting priorities and meet deadlines
- Extremely organized; detail and results oriented with previous project management experience a plus
- Excellent PC skills utilizing Microsoft Office along with knowledge of the various software applications used in marketing and graphic design
- Knowledge of SalesForce.com CRM software a plus
- Should exhibit high level of creativity and resourcefulness and possess equally effective people skills to deal with customers and coworkers
- Team player with a 'Do whatever it takes' attitude
Reporting - Position reports directly to the Manager of Sales & Service
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