Marketing, Experience and Activities Specialist

Job Title: Marketing, Experience, and Activities Specialist

Department: Administrative and General

Reports To: Director of Sales and Marketing/General Manager

FLSA Status: Exempt

Summary: This role will be responsible for marketing the resort and outlets to future

guests, as well as creating memorable experiences for our guests and marketing them

to future guests. You’ll play a vital role in delivering exceptional programs and services.

This position will interact positively with guests and promote our hotel facilities.

Duties and Responsibilities Include the following. Other duties may be assigned.

Marketing Focus:

Develop promotional pieces and communicate via digital channels and social

media

Develop & implement strategic marketing plans to drive brand awareness &

revenue growth

Collaborate with cross-functional teams to execute marketing initiatives

Analyze market trends and competitor activity to identify opportunities for growth

Assist in coordinating creative, developing creative and marketing project

requests.

Support in coordinating and organizing details for photoshoots.

Be knowledgeable in marketing, including channels, segments, and

demographics, and able to support – as needed.

Manage online presence with an emphasis on creating unique and engaging

content for social media platforms, hotel websites and third party sites

Conduct and track on-going marketing campaigns for a variety of hotel ancillary

outlets

Continually manage social media accounts, including Facebook, X, YouTube and

Instagram, ensuring imagery and copy is consistent with the identity and

positioning of property and outlets

Supports promotional packages/campaigns including requesting creative,

drafting the communication plan, and sending a marketing recap once completed

Support in the development of break-thru creative materials, online and offline

Supports with communication (flyers, signs, eblasts, etc.) work with supporting

management, ownership and design on design and creation of new materials

Maintains and stores a chronological order of media library and electronic files of

all advertising materials by property and activity.

Assist with the coordination of guest promotional collateral

Coordinate media-related inquiries & press visit efforts

Assist with digital marketing efforts, including e-mail communication, ad

placements & SEO.

Maintain photo library and ensure PR agencies and Sales & Marketing teams

have latest imagery

Ensure follow up with guests on all social and digital platforms is performed in a

timely manner to maintain a high level of guest satisfaction and quality service.

Manage digital marketing campaigns, social media platforms

Coordinate reservations, amenities, and appointments for media visitors, VIPs,

and social influencers, preparing the operations team for arrivals

Experience & Activities Focus:

Developing and implementing programming.

Coordinating, planning and scheduling activities for the weekly calendar,

collaborating with operations to ensure accurate communication of all event

details to agencies and the public.

Develop and execute a comprehensive event and experience strategy

Plan, organize, execute, and promote a variety of events.

Collaborate with cross-functional teams to ensure seamless event planning,

execution, and follow-up.

Handle individual reservations for VIP clients.

Creativity and innovation in conceptualizing unique event experiences

Provide event-specific support

Other

Must have excellent verbal and written communication skills

Strong organizational skills including attention to detail and multitasking skills in a

fast-paced environment.

Strong problem-solving skills and the ability to adapt to changing circumstances.

Proficient in the use of Microsoft Office suite (Word, Excel, PowerPoint and

Outlook)

Working product knowledge of hotel facilities, capacities and room dimensions as

well as to have the same knowledge of competitive hotels.

Working knowledge of standard office administrative practices and procedures.

Able to effectively communicate in English, in both written and oral forms.

Ability to take initiative, to succeed under pressure and meet deadlines.

Ability to prioritize, organize and follow up

Able to establish and maintain effective working relationships with fellow team

members and customers.

Able to effectively deal with internal and external customers, some of whom will

require a high level of patience, tact and diplomacy to defuse anger and collect

accurate information and resolve conflicts.

Comply with attendance rules and be available to work on a regular basis. Able

to work varied shifts, including Weekday, Evenings, weekends and holidays as

needed.

Maintain high standards of personal appearance and grooming, which includes

wearing the proper uniform and nametag.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential

duty satisfactorily. The requirements listed above and below are representative of the

knowledge, skill, and/or ability required. Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential functions.

Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance

instructions, and procedure manuals. Ability to write routine reports and

correspondence. Ability to speak effectively before groups of customers or employees

of organization.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions,

proportions, percentages, area, circumference, and volume. Ability to apply concepts of

basic algebra and geometry.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in

written, oral, or diagram form. Ability to deal with problems involving several concrete

variables in standardized situations.

Computer Skills:

To perform this job successfully, an individual should have knowledge of word

processing, spreadsheet, accounting, and internet software, contact management

systems, as well as PowerPoint.

Education/Experience:

Associate's degree (A.A./A.S.) or equivalent from two-year college or technical school;

and four to six years related experience and/or training; or equivalent combination of

education and experience.

Knowledge, Skills, and Other Abilities:

Oral and written communication skills

Presentation skills

Internet/social media management

Physical Demands:

The physical demands described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the

essential functions.

While performing the duties of this job, the employee is frequently required to sit, use

hands, and talk or hear. The employee is occasionally required to stand, walk, reach

with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The

employee must occasionally lift and/or move up to 25 pounds.

Work Environment:

The work environment characteristics described here are representative of those an

employee encounters while performing the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the

essential functions.

The noise level in the work environment is usually moderate.